HUANG Zhuowei (Joy)

Professor  Ph.D. Supervisor

Email：huangzhw53@mail.sysu.edu.cn

Educational Background

Ph.D. in Hospitality and Tourism Management
Purdue University, West Lafayette, IN
August 2010

Graduate Certificate of Applied Statistics
Purdue University, West Lafayette, IN
May 2008

M.S. in Human Geography
Specialization: Tourism Management and Planning
Sun Yat-sen University, Guangzhou, China
July 2005

B.S. in Physical Geography
Specialization: Tourism Geography and Destination Planning
Peking University, Beijing, China
July 2002

Positions

Professor     2025.03- present
School of Tourism Management Sun Yat-sen University, China

Associate Professor     2021- 2025.03
School of Tourism Management Sun yat-sen University, China

Assistant Professor 2011- 2020

Department of Recreation, Sport and Tourism
University of Illinois at Urbana-Champaign, IL

Research Interests

  • New technologies (AI, VR/AR, digital media platforms, etc.) and tourism consumption and destination management
  • Sustainable tourism and destination management
  • Destination marketing and branding

Awards

  • 2018
    Finalist of Best Academic Paper Award (three finalists in total)    
    2018 Travel and Tourism Research Association Annual Conference   
  • 2018
    Best Paper Award 
    2018 Tosok International Tourism Conference, South Korea
  • 2018,2019
    UIUC List of Teachers Ranked as Excellent by Students: RST 450 Tourism Planning and Development
  • 2017
    UIUC List of Teachers Ranked as Excellent by Students: RST 503 Advanced Leisure Research Methods (online) RST 457 Tourism Planning and Development
  • 2014
    UIUC List of Teachers Ranked as Excellent by Students: RST 530 Critical Issues in Tourism Management
  • 2011
    Highly Commended Award Winner of the 2010 Emerald/EFMD Outstanding Doctoral Research Awards in Hospitality Management
  • 2009
    Bilsland Dissertation Fellowship, Purdue University
  • 2005 – 2009
    Ross Fellowship, Purdue University

Grants and Contracts Received

  • 2025-2028
    Huang, Z. (Principal Investigator). The Impact of New Rural Collective Economy on the Restructuring of Rural Tourism Destinations from the Perspective of Capability Theory, National Natural Science Foundation. RMB 440,000
  • 2025-2027
    Huang, Z. (Principal Investigator). A Study on the Mechanism of American Youth Educational Trips to China in Enhancing China's National Image in the United States, The Planning Fund for Humanities and Social Sciences of the Ministry of Education. RMB 100,000
  • 2024-2028
    Huang, Z. (Principal Investigator). A Study of Xinyi rural revitalization,Guangdong Province. RMB 490,000
  • 2023-2025
    Huang, Z. (Principal Investigator). The Construction of Rural Tourism Destinations from the Perspective of Place and Mediatization: A Case Study of Internet-Famous Tourism Villages in Guangdong Province, Guangdong Provincial Natural Science Foundation. RMB 100,000
  • 2017
    Huang, Z. (Project Manager). Staff training program for Zhangjiajie Government through the UIUC-SYSU International Joint Laboratory. Zhangjiajie Government, China. $10,000.
  • 2016
    Huang, Z. (Project Manager). Staff training program for Zhangjiajie Government through the UIUC-SYSU International Joint Laboratory. Zhangjiajie Government, China. $16,000.
  • 2013
    Shen, H. (Principal Investigator), Huang, Z. (Co-Principal Investigator), & Li, M. (Co-Principal Investigator). The Interpersonal Communication of Tourism Information among New Media Users’ Social Network. China National Tourism Administration. RMB 30,000.
  • 2013
    Huang, Z. (Principal Investigator). A Study on Chinese Tourists’ Associations and Attachment to the Destination Brand of U.S. Heartland. Purdue University China Center, West Lafayette, Indiana. $10,089.30.
  • 2013
    Huang, Z. (Principal Investigator). A Profile Study of Visitors on Route 66 in Illinois. Land of Lincoln Regional Tourism Development Office, Springfield, Illinois. $5,000.

Refereed Journal Publications

Manuscripts in print or accepted

  1. Huang, Z., Guo, T., & Zhang, L. (2025). To share or not to share: Examining the stress of sharing tourism experiences on social media. Tourism Management Perspectives, publishedonline.
  2. Huang, Z., An, D., Pang, Q., & Bao, J. (2025). Tourist emotional change and social media coping – evidence from interactions between tourists and host children in impoverished destinations. Journal of Sustainable Tourism, published online.
  3. Wang, Y., Huang, Z., & Fan, A. (2025). Tourism and new rurality: gentrified space versus co-created place. Annals of Tourism Research, published online.
  4. Miao, L., Im, J., Hu, J., So, K., Huang, Z., & Fu, X. (2025). The estrangement experience in travel and tourism. Tourism Management, Published online.
  5. Zhang, L., Wang, J., Huang, Z., Wang, X., Yang, C., & Cao, T. (2025). Leisure shapes future: the role of leisure crafting in Chinese generation Z’s future expectations of challenging work and education. Leisure Sciences, published online.
  6. Huang, Z., Lin, M., & Chen, J. (2024). Tourism experiences co-created on social media. Tourism Management, published online.
  7. Huang, Z., Fedeli, G., & Cheng, M. (2024). Collaboration behavior and ethics of microinfluencers in tourism. Journal of Hospitality and Tourism Management, published online.
  8. Huang, Z., Lv, C., Gu, J., & Long, L. (2024). Virtual reality and museum tourism in the anchoring paradigm. Current Issues in Tourism, published online (Q1).
  9. Huang, Z., Pang, Q., & Bao, J. (2023). A regulation for inappropriate interactions between local children and tourists in poor destinations – a child rights informed practice. Journal of Sustainable Tourism, published online.
  10. Huang, Z., Bao, J., & Zhou, T. (2023). Place construction of tourism destination from the perspective of social mediatization. 旅游论坛(Chinese).
  11. Cao, Q., Yang, S., Wang, X., Huang, Z., & Liu, P. (2023). Team leader humility and team proactive customer service behavior: A regulatory focus perspective. International Journal of Hospitality Management, 114, 103576. (Q1)
  12. Huang, Z., Weng, L., & Bao, J. (2022). How do visitors respond to sustainable tourism interpretations? A further investigation into content and media format. Tourism Management, 92. (Q1, ESI)
  13. Weng, L., Huang, Z., & Bao, J. (2021). A model of tourism advertising effects. Tourism Management, 85. (Q1)
  14. Sun, J., Ling, L., & Huang, Z. (2020). Tourism migrant workers: The internal integration to rural tourism destinations. Annals of Tourism Research, 84. (Q1)
  15. Huang, Z., & Li, Q. (2020). The grand tour in 21st century: Perspectives of Chinese adolescents and their parents. Journal of China Tourism Research, 16(1), 23-44.
  16.  Qiu, S., Cai, L., Lehto, X., Huang, Z., Gordon, S., & Gartner, W. (2020). Tourism selfpresentation and diet regulations. Tourism Management Perspective, 35, 100705.
  17. Qiu, S., Cai, L., Lehto, X., Huang, Z., Gordon, S., & Gartner, W. (2019). Reliving selfpresentational concerns in rural tourism. Annals of Tourism Research, 74, 56-67. (Q1)
  18. Cai, L., Qiu, S., Huang, Z., & Lehto, X. (2018). Back-to-trueself as an identity element of Indiana rural tourism. Journal of Rural and Community Development, 13(3), 78-91
  19. Zhang, H., Huang, Z., Green, C., & Qiu, S. (2018). Place attachment and attendees’ experiences of homecoming event. Journal of Sport & Tourism, 22(3), 227-246. (Q2)
  20.  Gao, J., Zhang, C., & Huang, Z. (2018). Chinese tourists’ view of nature, interest in animals and natural landscape interpretation preference: A generational perspective. Journal of Sustainable Tourism, 26(4), 668-684. (Q1)
  21. Fu, X., Huang, Z., Li, Q., & Ksenia, K. (2018). Dissecting Chinese adolescents’ overseas educational travel experiences: Movements, representations and practices. Current Issues in Tourism, 21(10), 1115-1136. (Q1)
  22. Szende, P., Huang, Z., Miao, L. & Szennai, K. (2018). Understanding transactional trust in a tourism destination: evidence from the restaurant industry in Hungary. International Journal of Hospitality and Event Management, 2(1), 70-90.
  23. Huang, Z., Hu, J., & Zhang, C. (2017). Destination brand personality and brand attachment – the importance of self-congruence. Journal of Travel & Tourism Marketing, 34(9), 1198- 1210. (Q1)
  24. Gao, J., Huang, Z., & Zhang, C. (2017). Tourists’ perceptions of responsibility: an application of norm-activation theory. Journal of Sustainable Tourism, 25(2), 276-291. (Q1)
  25. Li, Q., Huang, Z., & Christianson, K. (2016). Ambiguity tolerance and advertising effectiveness. Annals of Tourism Research, 63, 216-222. (Q1)
  26. Huang, Z., & Miao, L. (2016). Illegitimate customer complaining behavior in hospitality service encounters: A frontline employee perspective. Journal of Hospitality and Tourism Research, 40(6), 655-684. (Q1)
  27. Li, Q., Huang, Z., & Christianson, K. (2016). Visual attention toward tourism photographs with text: An eye-tracking study. Tourism Management, 54, 243-258. (Q1)
  28.  Huang, Z., & Cai, L. (2015). China hotel branding: An emerging research agenda. Journal of China Tourism Research, 10(1), 1-3.
  29. Huang, Z., & Cai, L. (2015). Modeling consumer-based brand equity for multinational hotel brands – when hosts become guests. Tourism Management, 46, 431-443. (Q1)
  30. Huang, Z., Li, M., & Li, Q. (2015). Taiwan destination brand associations: From the perspective of mainland Chinese Tourists. Journal of Travel & Tourism Marketing, 32(1/2), 50-64. (Q1)
  31. Qiu, S., Li, M., Huang, Z., & Dang, N. (2015). Impact of tourism openness across the Taiwan Strait: Perspective of Mainland Chinese tourists. Asia Pacific Journal of Tourism Research, 20(1), 76-93.
  32. Li, Q., Huang, Z., & Zhang, J. (2014). Perceived value of Chinese calligraphic landscape in tourism settings: From the perspective of Chinese tourists. Journal of China Tourism Research, 10(4): 414-431.
  33. Chen, Y., Huang, Z., & Cai, L. (2014). Image of China tourism and sustainability issues in Western Media – an investigation of National Geographic. International Journal of Contemporary Hospitality Management, 26(6): 855-878. (Q1)
  34. Huang, Z., Zhao, C., Miao, L., & Fu, X. (2014). Triggers and inhibitors of illegitimate customer complaining behavior – Anecdotes from frontline employees in the hospitality industry. International Journal of Contemporary Hospitality Management, 26(4): 544-571.(Q1)
  35. Huang, Z., Cai, L., Yu, X., & Li, M. (2014). A further investigation of revisit intention: A multi-group analysis. Journal of Hospitality Marketing and Management, 23(8): 815-832. (Q1)
  36. Wei, W., Miao, L., & Huang, Z. (2013). Customer engagement behaviors and hotel responses. International Journal of Hospitality Management, 33(June): 316-330. (Q1)
  37. Fu. X., Huang, Z., & Cai, L. (2012). Chinese water culture and implications for cruise tourism – a five-dimension framework. International Journal of Tourism Anthropology, 2(4): 318-329.
  38. Zhang, H., Lu, L., Cai, L., & Huang, Z. (2011). Tourism destination image structural model and visitors’ behavioral intentions: Based on confirmatory study of localization of potential consumers. Tourism Science, 25(1): 35-45.
  39. Huang, Z., & Cai, L. (2011). Destination choice model for transitional travel: college students in China. Tourism Management, 32(3): 697-699. (Q1)
  40. Huang, Z., & Cai, L. (2010). Online image of multinational hotel brands on different language platforms. Journal of China Tourism Research, 6, 279-295.
  41. Li, M., Cai, L., Lehto, X.Y., & Huang, Z. (2010). A missing link in understanding revisit intention – the role of motivation and image. Journal of Travel & Tourism Marketing, 27(4), 335-348. (Q1)
  42. Huang, Z., Li, M., & Cai, L. (2010). A model of community-based festival image. International Journal of Hospitality Management, 29(2), 254-260. (Q1)
  43. Huang, Z., Cai, L., & Ismail, J.A. (2010). Cognitive image change and loyalty in destination bbranding. International Journal of Services Technology and Management, 13(3/4), 234-246.
  44. Cai, L., Liu, J., & Huang, Z. (2010). Effects of population migration on rural tourism.International Journal of Services Technology and Management, 13(3/4): 192-204.
  45. Li, M., Huang, Z., & Cai, L. (2009). Benefit segmentation of visitors to a rural communitybased festival. Journal of Travel & Tourism Marketing, 26(5/6), 585-598. (Q1)
  46. Cai, L., Liu, J., & Huang, Z. (2008). Identifying rural tourism markets: a practical tool. Journal of Hospitality Marketing & Management, 17(3-4), 418-434. (Q1)
  47. Wu, B., Huang, Z., & Ma, X. (2004). A study on spatial structure of rural tourism attractions in suburban areas of China. Scientia Geographica Sinica, 24(6), 757-763. 

Other

Encyclopedia Entry: Huang, Z. (2023). Business tourism. In J. Jafari & H. Xiao (Eds), Encyclopedia of Tourism. Springer.

Professional Services

Editorships of Journals

  • Editorial Board Member, Tourism Management; 2021 - present
  • Editorial Board Member, Journal of Hospitality and Tourism Research; 2021 - present
  • Editorial Board Member, International Journal of Tourism Research; 2024 – present
  • Editorial Board Member, Journal of China Tourism Research; 2016-present