ZENGGuojun

Professor, Ph.D. supervisor

School of Tourism Management, Sun Yat-senUniversity

Email: zenggj@mail.sysu.edu.cn

Research Interests

Strategic Management of Tourism and Hospitality Corporations,Hospitality Management, Food Geography

Positions Held

2014– present,Director, Center for Service Enterprise and Industry Studies / Center for Hotel and Catering Studiess

2008– 2013,Director, Department of Hotel Management

2005– 2008,Deputy Director, Department of Hotel Management

Educational Qualifications

Ph.D., Business School, Sun Yat-sen University.

Bachelor, School of Business Administration, Dongbei University of Finance and Economics.

Academic & Administrative Positions

2014– present,Director, Center for Service Enterprise and Industry Studies /Center for Service IndustriesStudiess

2009– 2010,Senior Visiting Scholar, Erasmus University Rotterdam, the Netherlands

2008– 2013,Head, Department of Hotel Management

2005– 2008,Deputy Head, Department of Hotel Management

Academic Memberships

2025 – present, Member of the Editorial Board of Food Economicsand Management

2022– present,Member of the Editorial Board of Tourism Forum

2023– 2024,Member of the Editorial Board of Tourism and Hospitality

Selected Papers and Publications

Papers published：

  1. Chen Zheng, Lin Jiahui, Zeng Guojun*. What we talk about when we talk about vegetarian diets: Insights into vegetarian practices in ChinaJ. Appetite, 2025, 211: 107991. DOI: 10.1016/j.appet.2025.107991. SSCI Q1
  2. Zeng Guojun, Li Linwei, Wang He, Li Haoming. Research on the construction process of data middle platform in traditional service enterprises: A case study of the White Swan Hotel in GuangzhouJ. Tourism Tribune, 2025, 40(2): 90-105. (in Chinese)
  3. Zeng Guojun,Li Haoming,Yang Xueru,Zhao Yi. Entrepreneurial original aspiration, strategic focus, and frugal innovation for new farmers: An exploratory double case studyJ. South China Journal of Economics, 2025, (4): 122-141. DOI: 10.19592/j.cnki.scje.420292. (in Chinese)
  4. Zeng Guojun, Chen Zheng, Zhong Shuru. “We Chinese just want meat!” An analysis of Chinese netizens’ reactions to vegetarian advocacyJ. Food Quality and Preference, 2024, 115: 105128. DOI: 10.1016/j.foodqual.2024.105128. SSCI Q1
  5. Li Haoming, Zeng Guojun*, Yang Xueru, Wanghe. Fast vs. slow rhythms: balancing human resource change and corporate strategic development in tourism firmsJ. Current Issues in Tourism, 2024: 1-19.  DOI: 10.1080/13683500.2024.2395987. (Published Online) SSCI Q1
  6. Wu Jie, Zeng Guojun*,Zhong Shuru. Between the everyday and the extraordinary: encounters in the wet market study tourJ. Current Issues in Tourism, 2024, 27(24): 4522–4541. DOI: 10.1080/13683500.2023.2277906. SSCI Q1
  7. Zeng Guojun, Li Haoming, Yang Xueru. How to promote routine updating of hotel firm through strategic rhythms: A case study based on bishuiwan HotelJ. Tourism Science, 2024, 38(3): 101-119. DOI:10.16323/j.cnki.lykx.2024.03.002.(in Chinese)
  8. Lin Jiahui, Zeng Guojun*, Zhang Xiaoxuan, Zhong Shuru. An Analysis of Transnational Migrants’Everyday Eating Practices and Geographical Encounters: A Case of GuangzhouJ. Human Geography, 2024, 39(03): 36-43. DOI: 10.13959/j.issn.1003-2398.2024.03.004.(in Chinese)
  9. Zeng Guojun, Li Zhongqi, Wang Longjie, Xu Yuchen, Zhong Shuru. The Change of Diet Ethics and Identity of Mobile Populations: An Analytical Framework Based on Subjectivity, Sociality and LocalityJ. Human Geography, 2023,38(06):23-33.DOI:10.13959/j.issn.1003-2398.2023.06.004.(in Chinese)
  10. Zeng Guojun, Sang Anna, Lin Jiahui, Wu Ruihan. Standards for Hotel Star Ratings: Analysis of Differences between Chinese and International Markets and the “De-Star” PhenomenonJ. Tourism and Hospitality Prospects, 2024, 8(6): 1-27. DOI: 10.12054/lydk.bisu.262. (in Chinese)
  11. Zeng Guojun, Li Haoming. High-quality development of China’s hotel industry: Environment, issues and transformation pathsJ. Tourism Forum, 2024, 17(5): 1-12. Doi:10.15962/j.cnki.tourismforum.202405032.(in Chinese)
  12. Zeng Guojun, Wang He. Digital Innovation in Hotels: Theory and PracticeJ. Tourism Tribune, 2023,38(10):8-9.DOI:10.19765/j.cnki.1002-5006.2023.10.004.(in Chinese)
  13. Yang Liang, Zeng Guojun*, Zhang Yang. Placelessness Mechanism of Local Restaurants: A Case Study of Heyuan HakkaJ. Tropical Geography, 2023,43(07):1377-1389.DOI:10.13284/j.cnki.rddl.003706.(in Chinese)
  14. Lin Jiahui, Zeng Guojun*. Effects and Mechanisms of Green Gentrification in the Context of Urban Renewal: Taking the Greening Practices of Urban Agricultural Parks as an ExampleJ. Progress in Geography, 2023,42(5):914-926. DOI:10.18306/dlkxjz.2023.05.007.(in Chinese)
  15. Zeng Guojun, Lin Jiahui, Wang Longjie. International Progress and Implications of Food Tourism ResearchJ.Journal of Researches on Dietetic Science and Culture, 2023,40(01):25-34.DOI:10.19913/j.cnki.2095-8730msyj.2023.01.04.(in Chinese)
  16. Liang Shaohua, Zeng Guojun*, Lai Ivan Ka-Wai. Research on the Influence Mechanism of Hotel Robot Use Behavior under the Background of Intelligent Technology RevolutionJ. Tourism Forum, 2023,16(01):82-96.DOI:10.15962/j.cnki.tourismforum.202301008.(in Chinese)
  17. Zhao H., Lan J.*, Lyu T. Zeng Guojun*. Working with Artificial Intelligence Surveillance during the COVID-19 Pandemic: A Mixed Investigation of the Influence Mechanism on Job Engagement in Hospitality IndustryJ. Current Issues in Tourism, 2023,26(20):3318-3335. 10.1080/13683500.2022.2117593.SSCI Q1
  18. Zhong Shuru, Alex Hughes, Mike Crang,Zeng Guojun*, Suzanne Hocknell. Fragmentary Embeddedness: Challenges for Alternative Food Networks in Guangzhou, ChinaJ. Journal of Rural Studies, 2022, 95: 382-390. https://doi.org/10.1016/j.jrurstud.2022.09.008.SSCI Q1
  19. ChenZheng, Zeng Guojun*, Zhong Shuru, Wang Longjie. From the Exotic to the Everyday: Foods Crossing Borders via Cyberspace—A Case Study of the Avocado on Sina WeiboJ. Appetite, 2022: 106362. doi: 10.1016/j.appet.2022.106362. SCI Q1
  20. Zeng Guojun, Wang He, Xu Yuchen. A Study on the Mechanism of Small Enterprises’Bricolage of External Resources to Accelerate Brand BuildingJ. Nankai Business Review, 2022,25(06):29-40. DOI: (in Chinese)
  21. Zeng Guojun, Lin Jiahui. Resilience Building and Quality Development in the Hospitality Industry in the Context of the EpidemicJ. Tourism Tribune, 2022,37 (09):10-12. DOI:10.19765/j.cnki.1002-5006.2022.09.005. (in Chinese)
  22. Yang Liang, Zhang Yang, Zeng Guojun. Food and Body Sense: Origin , Theory and EvolutionJ. Journal of Researches on Dietetic Science and Culture, 2022,39(01):14-19. DOI:10.19913/j.cnki.2095-8730msyj.2022.01.03.(in Chinese)
  23. Zeng Guojun, Wang He. Food Trust Construction under Proximity Cultivation:A Case Study Based on the Fresh Food Retailer FAN SHU TENGJ.Management Review,2022, 34(08):327-340.DOI:10.14120/j.cnki.cn11-5057/f.2022.08.023.
  24. Zeng Guojun, Lin Jiahui, Zhong Shuru. Multivariate Strategies and Identity Negotiation of Trans-local DietaryAdaptation of Immigrant Groups:A Case Study of Guangzhou CityJ.Progress in Geography, 2022,41(04):660-669.
  25. Zhong Shuru, Wang Longjie, Xu Yuchen, Zeng Guojun*. Scalar Logics of Sustainble Food Systems:Case Studies in China, Brazil, and South AfricaJ. Acta Geographica Sinica, 2022,77(08):2097-2112.
  26. Zeng Guojun, Li Zhongqi, Chen Zheng, Zhou Shangyi. Spatial Diffusion Pattern and Cultural Geography Logic of Chinese Popular Cuisine from the Perspective of MobilityJ.Human Geography, 2022,37(04):22-31+45.DOI:10.13959/j.issn.1003-2398.2022.04.003.
  27. Zhong Shuru, Wang Longjie, Zeng Guojun. Local Food Beyond Geographical Boundaries: The Everyday Food Practices of Migrants in GuangzhouJ. Human Geography,2022,37(04):39-45.DOI:10.13959/j.issn.1003-2398.2022.04.005.
  28. Qiu Shangzhi (Charles), Wu Laurie, Yang Yanjia, Zeng Guojun*. Offering the Right Incentive at the Right Time: Leveraging Customer Mental Accounting to Promote Prepaid ServiceJ. Annals of Tourism Research, https://doi.org/10.1016/j.annals.2022.103367. SSCI Q1
  29. Wang He, Zeng Guojun*, Zhong Shuru *. Exploring Consumer Trust in Extrinsic Quality Cues for Pork Products in ChinaJ. Journal of Food Products Marketing, 2022, https://doi.org/10.1080/10454446.2022.2053024.
  30. Xu Yuchen, Zeng Guojun*. Not Eating Is a Loss: How Familiarity Influences Local Food ConsumptionJ.Tourism Management, 2022, 90,104479.https://doi.org/10.1016/j. tourman.2021.104479. SSCI Q1
  31. Zeng Guojun,Wu Jie* ,Wang Longjie.Other’s Bodily Practices and Interration of Urban Public SpaceJ. Human Geography, 2022,37(02):77-84.DOI:10.13959/j.issn. 1003-2398.2022.02.010.
  32. Zeng Guojun, Liang Yuehe, Xu Yuchen.Study on the Changes in Food Consumption Structure of Chinese Urban and Rural ResidentsJ. The Journal of Quantitative Economics, 2022,13(01):54-72.DOI:10.16699/b.cnki.jqe.2022.01.007.
  33. Zhong Shuru, Zhang Xiaoxuan, Zeng Guojun. Progress of Research on Dietary Acculturation of Transnational Immigrants from the Perspective of Cultural GeographyJ.Human Geography, 2021,36(06):1-8.DOI:10.13959/j.issn.1003-2398.2021.06.001.
  34. Zhong Shuru,Chen Yulin, Zeng Guojun*. Multiple Problematisations: The Logics Governing Wet Markets in Two Chinese CitiesJ. Urban Studies, 2021,https://doi.org/10.1177/00420980211028115.SSCI Q1
  35. Lan Junbang, Wong Chi-Sum, Zeng Guojun*. Personality Profiles for Hospitality Employees: Impact on Job Performance and SatisfactionJ. International Journal of Hospitality Management, 2021,https://doi.org/10.1016/j.ijhm.2021.103018.SSCI Q1
  36. LiangXinwen, Zeng Guojun*.Verification and Expansion of the Theoretical Model about Trans-Local Food Brand Rebranding:A Case Study of StarbucksJ. Tropical Geography, 2021,41(06):1236-1245.DOI:10.13284/j.cnki.rddl.003405.
  37. Zeng Guojun, Li Haoming, Yang Xueru. Imprinting Effect: How to Develop Hotel Operation Routine through Mentoring SystemJ. Nankai Business Review, 2020,23(02): 75-84.
  38. Zeng Guojun, Cao Xinning, Lin Zhibin, Sarah H. Xiao. When Online Reviews Meet Virtual Reality: Effects on Consumer Hotel BookingJ. Annals of Tourism Research, 2020, 81. DOI:10.1016/j.annals.2020.102860. SSCI Q1
  39. Naeem Akhtar, Chen Xianglan, Umar Iqbal Siddiqi, Zeng Guojun, Tahir Islam. Language constraints in hotel attributes and consumers' offendedness associated with behavioral intentionsJ. Asia Pacific Journal of Marketing and Logistics, 2021, 34(2): 229-248. https://doi.org/10.1108/APJML-05-2020-0375
  40. Yuan Bocong, Li Jiannan*, Zhao Hairong, Zeng Guojun*. Global Population Aging, National Development Level and Vulnerability to the PandemicJ.Risk Management and Healthcare Policy, 2021:14 705–717.
  41. Li Haoming, Zeng Guojun*. Institutional changes, dynamic capabilities and hotel organization reformJ. Tourism Tribune, 2021,36(02):104-116.DOI:10.19765/j.cnki. 1002-5006.2021.02.013.
  42. Zhao Jianzhen, Zeng Guojun. Research on the Impact of Micro-innovation on the Competitive Advantage of EnterprisesJ. Journal of Commercial Economics, 2021(03): 115-118.
  43. Zhu Mingyang, Li Chenxi,Zeng Guojun. Elements ,Framework and Evolution of Value Logic in Business Model : Literature Review and ProspectsJ.Science & Technology Progress andPolicy,2021,38(01):149-160.
  44. Zhu Mingyang, ZhangYuli, Zeng Guojun*. Network Autonomy, Ambidextrous Innovation Strategy and Business Model Innovation: The Moderation Role of Coordination FlexibilityJ.Journal of Industrial Engineering and Engineering Management, 2020,34 (06):66-78.DOI:10.13587/j.cnki.jieem.2020.06.007.
  45. LiJiannan, LiangWenqi, YuanBocong*, ZengGuojun*. Internalized Stigmatization, Social Support, and Individual Mental Health Problems in the Public Health Crisis. International Journal of Environmental Research and Public Health, 2020, 17, 4507. doi:10.3390/ijerph17124507. Q1
  46. Li Jiannan, Yuan Bocong*, Zeng Guojun*. Campus Policy on Tobacco Prohibition and Tobacco Use among Youth in Sub-Saharan Africa: An Investigation Based on the Perspectives of School PersonnelJ. Risk Management and Healthcare Policy,2020, 13, 1939-1950. Q2
  47. Li Jiannan, Yuan Bocong*, Zeng Guojun*. The Attitude Towards E-cigarette, Disengagement Belief, E-cigarette Health Literacy and Susceptibility Among Youths and AdolescentsJ.International Journal of Adolescence and Youth, 2020, 25(1),849-860.DOI: 10.1080/02673843.2020.1758174.
  48. Zeng Guojun, XuYuchen, Wang Longjie, Zhong Shuru. From localization, De-localization to Re-localization: The Transformation and Reshaping of the Human-Land Relationship in China’s Urbanization ProcessJ. Progress in Geography,2021,40 (01):28-39.
  49. Zeng Guojun, Liang Xinwen. Reproduction of Authenticity in Destination Food: A Case Study of Beer-fish in West Street YangshuoJ. Human Geography, 2020,35(03):48 -57+103.DOI:10.13959/j.issn.1003-2398.2020.03.006.
  50. Ksenia Kirillova*, Jinah Parka, ZhuMingyang, Leonardo (Don) Diokoc, ZengGuojun. Developing the coopetitive destination brand for the Greater Bay AreaJ. Journal of Destination Marketing & Management,2020,17:100439.https://doi.org/10.1016/j.jdm m. 2020.100439.
  51. Zhong Shuru, MikeCrang, Zeng Guojun*. Constructing Freshness: the Vitality of Wet Markets in Urban ChinaJ.Agriculture and Human Values, 2020,37,175–185.https://doi.org/10.1007/s10460-019-09987-2. SSCI Q1
  52. Zeng Guojun,Wang Longjie,Wu Jie.Historical Evolution and Some Judgments of Diet and Tourism ResearchJ. Tourism Research, 2019, 11(04): 1-5.
  53. Zeng Guojun, Wu Lili.Psychological Mechanism of Transnational Food Brand IdentificationJ.Tourism Forum, 2019,12(05):73-82.DOI:10.15962/j.cnki.tourismforum. 201905055.
  54. Yu Gouxiong, Zeng Guojun*. The Rheology Research of Special Town Policy Text Transmission: Based on Content Analysis MethodJ. Urban Development Studies, 2019,26(05):102-109.
  55. Yu Gouxiong, Zeng Guojun. Study on the Experience of Urban Water Night Cruise: A Case Study of Pearl River in GuangzhouJ. Business and Management Journal, 2019,41(0 6):140-156.DOI:10.19616/j.cnki.bmj.2019.06.009.
  56. Zeng Guojun, Wang Longjie. Sustainable food system: Authenticity, food safety, and food healthJ. Geographical Research, 2019,38(08):2068-2084.
  57. Wang Longjie, Zeng Guojun, Bi Doudou. Spatial Spillover Effects of ICT on Tourism Industry Growth: from 2001 to 2014J. Acta Geographica Sinica, 2019,74(02):366-378.
  58. Zeng Guojun, Wang Longjie. Production of Food Culture: Authenticity, Food Safety and Food HealthJ. Tourism and Hospitality Prospects,2018,2(04):15-30.
  59. Yuan Bocong, Li Jiannan, Zeng Guojun. Trapped as a Good Worker: the Influence of Coercive Acquaintance Advertising on Work OutcomesJ.Cornell Hospitality Quarterly, 2018, from https://doi.org/10.1177/193896551877721.
  60. Yuan Bocong, Li Jiannan, Zeng Guojun. Corporate Liquidity Management and Technical Efficiency: Evidence from Global Listed Hospitality EnterprisesJ.International Journal of Hospitality Management, 2018, 74, 40-44.
  61. Zeng Guojun, Zhang Qingyu, Zhou Shiping. Dynamic Capabilities and Operational Routine from the Perspective of Value Cocreation: A Pair-wise Case Study of Two Restaurants of Guangzhou HeyuanJ. Case Study in Management, 2018, 11(01):19-34.
  62. Zeng Guojun, Wang Dandan. A Review of Studies on Hospitality in A Global Perspective: Based on A Quantitative Content Analysis of IJHM from 2006 to 2015J. Tourism Tribune, 2018, 33(05): 114-126.
  63. Zeng Guojun, Zhou Shiping. A Management System of Intelligent Travel Strategy. Patent for Invention, 2017.
  64. Zhou Shiping, Zeng Guojun. A Tourist Evaluation Control System for The Fairness of Tourism Services in Intelligent Scenic Area. Patent for Invention, 2017.
  65. Zeng Guojun, Lu Rurui. Spatial Layout and Influencing Factors of Multinational Restaurants: A Case Study of Starbucks in GuangzhouJ. Human Geography, 2017,32 (06):47-55.DOI:10.13959/j.issn.1003-2398.2017.06.006.
  66. Zeng Guojun, Lu Rurui. Paradox of Authenticity versus Standardization: Food Producers’ Responses in Different Consumption ContextsJ. Tourism and Hospitality Prospects,2017,1(01):51-66+123.
  67. Zeng Guojun, Lu Rurui. Spatial Expansion Mode and Its Influential Factors of Starbucks in Mainland ChinaJ. Geographical Research, 2017,36(01):188-202.
  68. Zeng Guojun, Liu Mei. Measurement Improvement of Restaurant Revenue Management :Based on the Bill Analysis of M RestaurantJ. Tourism Forum, 2017, 10(01):22-33.DOI:10.15962/j.cnki.201701003. 
  69. Tan Jinfeng, Zeng Guojun, Li Zhi. A Study on Hotel Customers' Attitude Preferences and Willingness to Pay for Energy Saving and Environmental ProtectionJ. Contemporary Economics, 2017(33):36-41.(in Chinese)
  70. Zeng Guojun, Wan Changqing, ZhangJing. Brand Extension from Luxury to Hotel: Product Evaluation and Feedback on the Parent BrandJ. Tourism Tribune, 2016,31(11):55-64.
  71. Zeng Guojun, Sun Shuzhi. Country-of-origin Image, Local Environment and Translocal Food Rebranding: Consumers’ Perception on Häagen-Dazsin GuangzhouJ. Acta Geographica Sinica, 2016, 71(02):338-351.
  72. Zeng Guojun, Sun Shuzhi. Translocal Restaurants’ Cultural Production: Authentic Standardization Process of Meet FreshJ. Tropical Geography, 2016,36(02):151-157. DOI:10.13284/j.cnki.rddl.002816.
  73. Zeng Guojun, Liu Mei, Zhang Xin. Revenue Management Strategies of Hotel Restaurant: Case from Guangzhou Grand HyattJ.Tourism Tribune. 2016, 31(2): 86-96.
  74. Zeng Guojun, Wu Yanfang. Centralized Bidding Procurement of Hotel Groups: Case Study on strategic sourcing of GDHJ. Tourism Forum,2015,8(01):67-74.DOI:10.15962/j.cnki.tourismforum.201501010.
  75. Zeng Guojun, Wu Yanke. Symbolic Production of Restaurants’ Culture Space: Cases of Guangzhou Themed RestaurantJ. Journal of South China Normal University(Social Science Edition),2015(02):83-91+191.
  76. Zeng Guojun, Li Ling, Liu Bo, Lu Rurui. Reconstructed Authenticity in Translocal Cultural Production of Food: Case of North-east Cuisine in CantonJ. Acta Geographica Sinica, 2014,69(12):1871-1886.CSCD
  77. Zeng Guojun, Zhao Yongqiu, Sun Shuzhi. Sustainable Development Mechanism of Food Culture’s Translocal Production Based on AuthenticityJ. Sustainability, 2014, 6, 7030-7047. doi:10.3390/su6107030. SSCI & SCI
  78. Liu Chen, Cai Xiaomei,Zeng Guojun. Kitchen Studies through Western Gaze and Cultural Geographies of Home in Urban ChinaJ.Tropical Geography, 2014,34(04):445- 453.DOI:10.13284/j.cnki.rddl.002576.
  79. Zeng Guojun, Hu Zhicheng. Trainee System of International Hotel Groups: Expectation and Reality of Undergraduates in ChinaJ. Tourism Forum,2014,7(04):7-11.DOI:10.15962/j.cnki.tourismforum.2014.04.018.
  80. Zeng Guojun, Zheng Bangqiang. Study on the Operating Mechanism of Hotels Association and Its Change: A Case Study of Guangzhou Hotels AssociationJ.Tourism Tribune, 2014,29(12):75-82.
  81. Zeng Guojun, Guan Huizhen, Chen Fanghong. Knowledge Sharing in a Virtual Community of Hotel Association: From Free Riders to Active Knowledge SharersJ.Journal of China Tourism Research, 2014,10(1):95-119.DOI:10.1080/19388160.2013.847133.
  82. Cai Xiaomei, Liu Chen, Zeng Guojun. The Construction and Reconstruction of Food Cultural Spaces in Guangzhou by the Social MediaJ. Human Geography, 2013,28(06):1-8. DOI:10.13959/j.issn.1003-2398.2013.06.001.
  83. Liu Bing, Zeng Guojun, Peng Qing. Social Network Perspective on Travel Itinerary Research: A Case in XinjiangJ. Tourism Tribune,2013,28(11):101-109. CSSCI
  84. Zeng Guojun, Liu Mei, Liu Bo, Cai Xiaomei. Research on Process to Translocal Restaurants’ Culture Production: Based on the Perspective of Symbolization of AuthenticityJ. Geographical Research,2013,32(12):2366-2376. CSCD
  85. Zeng Guojun, Frank Go. The Evolution of Middle Class Chinese Outbound Travel Preferences: An International PerspectiveJ. Tourism Economics, 2013,19(2),231-243.SSCI
  86. Zeng Guojun, Sun Shuzhi, Zhu Hong, Liu Bo, Cai Xiaomei. Translocal Restaurants’ Cultural Production under the Paradox of Globalization and Locality: Case Studies from GuangzhouJ. Geography Science, 2013,33(03):291-298.DOI:10.13249/j.cnki.sgs.2013. 03.009.CSCD
  87. Zeng Guojun, Zhao Yongqiu. Coordination of Authenticity and Standardization in Hotel Designing: Theory Construction and Case StudiesJ. Tourism Tribune,2013,28 (06):94-101.CSSCI
  88. Zeng Guojun, Liu Mei. Geographies of Food and Cross-local Food Culture ProductionJ. Tourism Tribune, ,2013,28(03):9-11.(in Chinese)
  89. Zeng Guojun. Overview of the 3rd China-Spain International Conference on Tourism and HospitalityJ. Journal of Tourism, 2013,28(02):127-128.(in Chinese)
  90. Zeng Guojun, Frank Go, Henk J. de Vries. Paradox of Authenticity versus Standardization: Expansion Strategies of Restaurant Groups in ChinaJ. International Journal of Hospitality Management, 2012, 31(4), 1090-1100. SSCI Q1
  91. Zeng Guojun, Cai Jiandong. Study on the Contribution of Tourism Industry to Economic Growth in ChinaJ. Tourism Tribune, 2012,27(05):23-31.CSSCI
  92. Zeng Guojun, Liu Mei. Cross-regional Study of Cultural Production of Dietary Originality: A Case Based on Lanzhou Ramen in GuangzhouC// Chinese Geographical Society, Henan Provincial Science and Technology Association. Abstracts of the 2012 Annual Conference of the Chinese Geographical Society, 2012:1.
  93. Zeng Guojun, Go Frank, Kolmer Christian. The Impact of International TV Media Coverage of the Beijing Olympics 2008 on China’s Media Image Formation: AMedia Content Analysis PerspectiveJ. International Journal of Sports Marketing & Sponsorship, 2011, 12(4): 319-336. SSCI
  94. Zeng Guojun, Liu Xiaoyan. Paradox of Standardization and Authenticity: Expansion Mode of Restaurant GroupsJ. Tourism Tribune, 2011,26(07):24-29.Reproduced in full in NPC Reprint. CSSCI
  95. Zeng Guojun, Frank GO, and Christian KOLMER. Study on the National Image of Host Country of Mega Events: Case Study on Beijing Olympic GamesJ. Journal of Beijing Sport University, 2011,34(11):10-14.DOI:10.19582/j.cnki.11-3785/g8.2011. 11.003.CSSCI
  96. Zeng Guojun. Expansion Strategies and Evolution Paths of Hotel Groups in ChinaJ. China Geographical Science, 2010, 20(04), 372–380. SCI
  97. Yang Xuejun, Zeng Guojun. Factor Analysis to Competence of Provider City of Outsourcing of Services: A Study of Vendors in Demonstration CityJ. Science and Technology Management Research, 2011,31(20):112-115+127.CSSCI
  98. Zeng Guojun, Yang Xuejun. Differentiation of Location Specific Advantage of Outsourcing of Services’ Provider City: A Study of Vendors in Demonstration CityJ. Journal of Economic Geography, 2011,31(05):781-786.DOI:10.15957/j.cnki.jjdl.2011.05. 014.CSSCI
  99. Peng Qing,Zeng Guojun. Growth Paths of Family Inns in China: A Case Study on the World Cultural Heritage Lijiang Old TownJ. Tourism Tribune,2010,25(09):58-64. CSSCI
  100. Zeng Guojun, Peng Qing. Supply Structure of Hotel Industry: An Investigation of Hotel Industry in GuangzhouJ. Journal of Guilin Institute of Tourism, 2010,3(04):44 8-452. DOI:10.15962/j.cnki.tourismforum.2010.04.024..
  101. Peng Qing, Zhang Xiaoming, Zeng Guojun. The Impacts of Canton Fair and Asian Games 2010 on the Spatial Pattern of Guangzhou’s HotelsJ. Scientia Geographica Sinica, 2009,29(02):154-160.CSCD
  102. Zeng Guojun. Knolowdge Spillover, Inter-organizational Learning and Management Innovation of Corporation in China: A Framework in Service IndustriesJ. Science & Technology Progress and Policy, 2009, 26(09): 113-116. CSSCI
  103. Li Qing, Zeng Guojun. External Influence Factors of Hotel Groups’Expansion: An Investigation of Hotel Groups in ChinaJ. Tourism Forum, ,2009,2(03):404-409.
  104. Li Qing, Zeng Guojun. Motives of Hotel Groups’ Expansion: An Investigation of Hotel Groups in ChinaJ.Theory Research,2009(06):115-117.
  105. Zeng Guojun, Li Qing. Expansion Strategies of Hotel Groups: An Investigation of Hotel Groups in ChinaJ. Tourism Science, 2008(02):56-62.DOI:10.16323/j.cnki.lykx. 2008.02.010.CSSCI
  106. Zeng Guojun, Li Qing. Obstacles of Hotel Groups’ Expansion: An Investigation of Hotel Groups in ChinaJ. Academic Forum, 2008(02):147-150+158.DOI:10.16524/j. 45-10 02.2008.02.043.Reproduced in full in NPC Reprint. CSSCI
  107. Zeng Guojun, Li Jun, Peng Qing. A Study on Determinants of Public Companies’ Profit Ratio by Travel Industry in ChinaJ. Tourism Forum, 2008(05):236-241. Reproduced in full in NPC Reprint.
  108. Zeng Guojun, Li Jun, Peng Qing. One-hour Economic Circle and Supply Structure of Hotel Industry: An Investigation of Hotel Industry in GuangzhouJ. Forum of Pearl River Delta, 2008(3).
  109. Zeng Guojun, Peng Qing. Systemic Analysis of Curriculum Plan of Tourism Management Major: An Investigation of Bachelor in Research UniversityJ. Tourism Forum, 2008(03):443-447.
  110. Zeng Guojun, Sun Zhibin, Qi Chuang. Trends and Characteristics of Multinationals in Guangdong: 1979-2007J. Modern Management Science, 2008(03):39-41.
  111. Zeng Guojun,Li Qing. Research on Conglomerate Growth Strategy and Its Risk Level: A Questionnaire Survey Based on China's Hotel IndustryC//China Management Modernisation Research Association. Proceedings of the Third (2008) Annual Conference of the Chinese Academy of Management--Entrepreneurship and SME Management, 2008:11.
  112. Zeng Guojun, Peng Qing. A Study on the Environmental Factors Which Influences the Profit Ratio of Tourism Industry in China in the Context of EmergenciesJ. Modern Management Science, 2007(09): 14-16.
  113. Zeng Guojun, Liu Bo. Seven Characteristics of China’s Service Industry Development in the Context of GlobalizationJ. Modern Management Science, 2007(0 6):54-56.
  114. Zeng Guojun, Peng Qing. Recent Developments in Hospitality Management ResearchJ. Journal of Guangzhou City Polytechnic, 2007(01):57-62+69.
  115. Liu Bo, Zeng Guojun. Study on the Development Trend of Internal Structure of Service Industry in ZhuhaiJ. Special Zone Economy, 2007(10):47-49.
  116. Zeng Guojun. The Influencing Factors and Paths of the Strategic Roles Evolution of the Corporations Attached to Multinational Companies in ChinaJ. Chinese Journal of Management, 2006(06):692-696+702. CSSCI
  117. Zeng Guojun. Motives and Paths of Subsidiary Strategic Role Evolution of Multinationals in China: A Framework of Localization and IntegrationJ. Journal of Management Science, 2006(04):15-21.CSSCI
  118. Mao Yunshi, Zeng Guojun. Workshop Management of Modern Private Enterprises in China: Case Study on Chigo Air Condition Ltd J. Nanjing University Business Review,2005(04):217-241.
  119. Zeng Guojun. Literature Review of International Strategic Choices of Service EnterprisesJ. Modern Management Science, 2006(12):58-60.
  120. Zeng Guojun. Subsidiary Strategic Role and Evolution of Top 500 Multinationals’ Subsidiaries in China: the Framework of Localization and Integration DegreeJ. Management Review, 2006(02):25-30+63-64.CSSCI
  121. Liu Bo, Zeng Guojun. Motivation of Strategic Evolution of Multinationals Subsidiaries in ChinaJ. Economy and Management, 2006(05): 66-69.
  122. Zeng Guojun. Determinants of Location Choice of FDI to Mainland ChinaJ. Academic Research, 2005(11): 38-42. CSSCI
  123. Zeng Guojun. Localization and Integration: Literature Review on Subsidiary Strategic Role J. Modern Management Science, 2005(10):47-49.
  124. Zeng Guojun. Subsidiary Strategic Role and Evolution of Top 500 Multinationals’ Subsidiaries in China: the Framework of Business Scope and Competence J. Nankai Business Review, 2005(04):36-39. CSSCI
  125. Zeng Guojun. Seven Characteristics of Subsidiary Strategic Role’ Evolution of Multinationals in ChinaJ. Soft Science, 2005 (06):60-64. CSSCI
  126. Li Min,Zeng Guojun. Recent Development of Multinationals’ Investment Strategies and the Countermeasures of Chinese Local EnterprisesJ.Journal of Management World, 2004(08):128-130.DOI:10.19744/j.cnki.11-1235/f.2004.08.015.
  127. Mao Yunshi, Zeng Guojun. Characteristics and Motives of Divestment of Japanese Multinationals in China Streamlining Cross-company Processes in the Context of Network OrganizationJ.Modern Management Science, 2004(10):3-5.
  128. Zeng Guojun, Li Shuo. Impact of FDI on the Development of Regional Economy: A Comparison of Several Provinces in ChinaJ. Contemporary Finance& Economics,2003(04):76-78.CSSCI
  129. Li Jiangfan,Zeng Guojun. An Analysis on Upgrading Trends of Tertiary Industry’s Internal Structure in ChinaJ. China Industrial Economy, 2003(03):34-39.DOI:10.1958 1/j.cnki.ciejournal.2003.03.005.CSSCI
  130. Zeng Guojun. Empirical Study on Development of Tertiary Industry in GuangdongJ.South China Journal of Economics, 2003(03):73-75.
  131. Mao Yunshi, Sun Jingwu, Du Muqun,Zeng Guojun. Characteristics of the World’s Top 500 Enterprises and the Revelation for Chinese EnterprisesJ. Journal of Sun Yat-sen University (Social Science Edition),2002(05):76-83.CSSCI
  132. Zeng Guojun. Industrial integration, Industrial Innovation and Sustainable Development of the Hospitality Industry: An International Conference on China-Spain Tourism Co-operation in ZhuhaiJ. Journal of Tourism, 2013(4).(in Chinese)
  133. Zeng Guojun, Liu Mei. Translocal Restaurants’Cultural Production Under the Paradox ofGlobalization and Locality: Case Studies from GuangzhouJ.Journal of Tourism, 2013(3): 9-11.
  134. Zeng Guojun. How does a Key University Cultivate Undergraduates of Tourism ManagementJ. Tourism Tribune, 2008(02): 9-10.

Books published：

  1. Zeng Guojun, Lan Junban. Introduction to Hotel Management M. Beijing: Science Press, 2024.
  2. Zeng Guojun, Fang Yizhou. Case Studies of High-quality Development in Hotel Industry M. Guangzhou: Guangdong Tourism Press, 2024.
  3. Zeng Guojun. Revenue Management and Pricing Strategy M. Beijing: China Tourism Press, 2024.
  4. Zeng Guojun, Zhu Mingyang, Kashinia Kirilova, Li Lidong, Xu Yuchen. Research on Tourism Image of Guangdong, Hong Kong and Macao Greater Bay Area. Beijing: Higher Education Press, 2024.(in Chinese)
  5. Zeng Guojun, Chen Xu, Yu Guoxiong. Research Report on Characteristic Towns in China. Beijing: Social Science Literature Publishing House, 2019. (Invited to report to the General Office of the State Council for submission of relevant texts, and the relevant results were adopted in a single article in a Ministry of Education publication.) (Not to be redistributed, cited, or advertised externally.)(in Chinese)
  6. Zeng Guojun. Paradox of Standardization and AuthenticityM. Beijing: The Commercial Press, 2019.
  7. Zeng Guojun. Revenue Management and Pricing Strategy M. Beijing: China Tourism Press, 2018.
  8. Zeng Guojun. Strategic Management of Tourism EnterprisesM. Beijing: China Tourism Press, 2017.
  9. Zeng Guojun, Henk de Vries, Frank Go. Restaurant Chains in China: Dilemma of Standardisation versus Authenticity. Palgrave. 2019.
  10. Zeng Guojun(Execute Chief Editor). Hospitality Development under Globalization. Springer. 2014.
  11. Michel Desbordes, André Richelieu, Zeng Guojun. Race Marketing. Beijing: Zhongshan University Press, 2014.(in Chinese)
  12. Zeng Guojun, Zhao Yongqiu(Translations). Hotel front office management. Beijing: People's University Press, 2014.(in Chinese)
  13. Peng Qing, Zeng Guojun (Translations). Hotel business management. Beijing: Renmin University Press, 2013.(in Chinese)
  14. Zeng Guojun, Frank Go, Christian Kolmer. The Importance of Sport Events to Leverage a Brand. In Michel Desbordes and Andre Richelieu. New Marketing of Sport (in French)M. Paris: de boeck, 2011.01.
  15. Zeng Guojun. Strategic Management of Tourism EnterprisesM. Beijing: Tourism Education Press, 2010.12.
  16. Zeng Guojun. Evolution of Subsidiary Strategic Role of Multinationals in China M. Beijing: Chinese Press of Finance and Economics, 2007.
  17. Mao Yunshi, Jiang Dunfu and Zeng Guojun. Multinationals’ Divestment in China: Behavior, Process, Motivation and Cases. Beijing: Chinese Press of Finance and Economics, 2005.

Selected Honors and Awards

  1. 2024, Ministry of Culture and Tourism, National Star Rating Inspector
  2. 2024, Sun Yat-sen University, “Outstanding Master’s Thesis Supervisor” (Academic Degree)
  3. 2024, Sun Yat-sen University, “Outstanding Master’s Thesis Supervisor”(Professional Degree)
  4. 2024,Expert of Guangdong Rural Leisure Industry Development Think Tank, Guangdong Provincial Department of Agriculture
  5. 2023, Excellent Expert of Guangxi Hotel Industry Expert Bank, Guangxi Hotel Management Association
  6. 2021, Group Award of School-level Teaching Achievement Award, Sun Yat-senUniversity, Reform of MTA Training Mode of Culture and Tourism Industry-Teaching Integration Facing National Strategy
  7. 2021, Excellent Case of Ideology and Politics of Guangdong Undergraduate College Programmes, 《Hotel Economics and Management Ideological and Political Courses》(Peng Qing,Zeng Guojun, Yuan Bocong).
  8. 2019, Outstanding Communist Party Member of Sun Yat-sen University
  9. 2016, Emerging Author Award for 30 Years, Tourism Tribune
  10. 2015, Young Expert in the Tourism Industry, National Tourism Administration
  11. 2015, the Best Paper Award, The 5th International Conference on Tourism and Hospitality between China-Spain, Brand Extension of Luxury Hotel: Product Evaluation and Feedback on the Parent Brand
  12. 2015, Outstanding Tourism Academic Achievement Award in Academic Paper Category, National Tourism Administration, Paradox of Authenticity and Standardisation: Expansion Strategies of Restaurant Groups
  13. 2014, Outstanding Academic Paper Award, the 11th Tourism Development in China - Beijing Dialogue, Reinventing Originality in the Production of Trans-local Food Culture: A Case Study of Xibei Northwest Cuisine in Guangzhou
  14. 2013, Outstanding Tourism Academic Achievement Award in Academic Paper Category, National Tourism Administration, Research on the Impact of the Beijing Olympic Games on China's National Image: A Theoretical Framework Based on Agenda Setting
  15. 2013, Overseas High-level Overseas Educated Talents of Guangdong Province
  16. 2012, Guangdong Higher Education Institutions "Thousand Hundred and Ten Project" School-level Cultivation Objects
  17. 2012, Youth Outstanding Paper Award, Human Geography of China Academic Annual Conference
  18. 2009, Second Prize for Teaching Achievement, Sun Yat-senUniversity, Systematic Analysis and Optimisation of Curriculum Setting for Undergraduate Tourism Management Programmes in Research Universities
  19. the Best Works Awardof Guangdong Province, Participated in the Guangdong Philosophy and Social Science Planning Project “Modernisation and Upgrading of Tertiary Industry in Guangdong”

Research and Project Grants

  1. Principal, Zhuhai Social Science Planning Project “Camping Industry in Zhuhai: Development Status, Problem Analysis and Prospect Research (023H0150)”, 2023-2024.(in Chinese)
  2. Principal, National Natural Science Foundation of China, “Food ethics, consumptionpratice and identity negotiation of migrantsin Guangzhou from the perspective of new cultural geography” , 2021.1-2024.12(in Chinese)
  3. Principal,Research on Tourism Image of Guangdong, Hong Kong and Macao Greater Bay Area, 2020.1-2023.5.(in Chinese)
  4. Principal, Guangdong Soft Science Project "Evaluation of Competitiveness of Guangdong Characteristic Small Towns and Countermeasures for Enhancement", 2019.1-2020.12.(in Chinese)
  5. Principal, Zhuhai Social Science Base Project “Synergistic Development and Differentiated Positioning of Tourism in Guangdong, Hong Kong and Macao Greater Bay Area”, 2018.1-2018.12(in Chinese)
  6. Principal(Collaboration with Alex Hughes, Head of China), Sustainable Consumption, the Middle Classes and Agri-food Ethics in the Global South.
  7. Principal, Sun Yat-sen University’s “Tourism Enterprises and Tourism Markets”Large Group Research Programme.(in Chinese)
  8. Principal, National Tourism Foundation “Expansion of Hotel Groups: An Framework of Standardization and Authenticity(TYETP201543)”, 2016.1-2018.12.
  9. Principal, National Natural Science Funds “COO Effect and Local Environment: Translocal Brand Upgrading of Starbucks and Haagen-Dazs in Perspective of Cultural Geography(41571129)” , 2016.1-2019.12.
  10. Principal, National Natural Science Funds “Categories, Process and Mechanism of Translocal Restaurants’Cultural Production under Globalization: Case Studies from Guangzhou”, 2013.1-2015.12.
  11. Teaching Research Program: Revenue Management, 2014.7-2015.12.
  12. Principal, National Natural Science Funds “Changing Consumption Patterns and Emerging Dilemmas in Tourism and Hospitality Industry: A New Research Agenda for the Next Practice”, 2013.1-2013.12.
  13. Principal, The International Cooperation Project of Sun Yat-sen University “Sports Tourism and Sponsership Marketing Strategy”, 2011.7-2012.6.
  14. Principal, Humanities and Social Sciences Project of Ministry of Education of China “Differentiation Paths of International Service Outsourcing in China (09YJC630233)”, 2010.1-2012.12.
  15. Principal, Doctoral Fund of Ministry of Education of China “Differentiation Strategies of different parts in China's Participating International Service Outsourcing (200805581046)”, 2009.1-2011.12.
  16. Principal, The Fundamental Research Funds for the Central Universities “Paradox of Standardization and Authenticity: Strategic Synergy as Sources of Sustainable Competitive Advantage in Restaurants”.2010.7-2013.6.
  17. Participator, National Natural Science Funds “Upgrading of Fast Fashion Brands and Local Cultural Respondence: Case Study on International Brands in China”, 2014.1-2016.12.
  18. Participator, National Social Science Fund “Innovation Modes of Human Resource Management in Tourism Industry in the Background of Female Growth (2014.1-2016.12)”, Grant No. 13BGL091.
  19. Participator, National Social Science Fund “Study on the Countermeasures of Promoting Rural Labor Force to be employed by Establishing Enterprises (2009-2010)”, Grant No. 08BJY037.
  20. Principle, the 11th 5-Year Plan Project of Guangdong Social Science “A Study on Strategic Evolution of Multinationals' Subsidiaries in Guangdong and Enhancing Foreign Investment Quality in Guangdong(2007-2008)”, Grant No. 07YE04.
  21. Principal, Construction of Quality-oriented Education by Developing Excellent Course of Fundamentals of Management in Sun Yat-sen University (2008-2009).
  22. Principal, 2nd “Project 985”and “Knowledge Engineering Project”of Undergraduate Teaching Activities in Sun Yat-sen University: Course Construction of Strategic Management of Tourism Firms in China (2008-2009).
  23. Principal, Research Foundation Project of Young Teachers in Atrs in Sun Yat-sen University: A Study on Development Trends and Strategies of Hotel Groups in Guangdong (2007-2008).
  24. Principal, Bilingual Teaching Project funded by Sun Yat-sen University: the Course of Fundamentals of Management (2007-2008).
  25. Principal, Pedagogical Reforms Project funded by Sun Yat-sen University: Systemic Analysis and Optimization of Curriculum Plan of Tourism Management Major in Research University (2006-2007).
  26. Principal, Starting Research Project of Importing Talented Teachers in Sun Yat-sen University: A Study on the Globalization of Service Business (2005-2006).
  27. Principal, Innovation Program of Ph. D candidates Funded by SYLFF: Evolution of Subsidiary Strategic Role of Multinationals in China (2004-2005)

Education Research Project

  1. Principal, 2024 Guangdong Provincial University, Industry, Education Integration Practice Teaching Base: Sun Yat-sen University – Puxin Hotel – Guangdong Tourism Holdings University, Industry, Education Integration Practice Teaching Base, 2024.10.1–2027.12.30
  2. Principal, 2024 Guangdong Provincial Postgraduate Teaching Reform Project: Construction of a Teaching Case Library for the Master of Tourism Management Program, 2024.6–2025.5
  3. Principal, 2024 National Online First Class Course: Revenue Management, 2024.1-2025.12
  4. Principal, Guangdong Provincial Department of Education, Guangdong Provincial Hotel Management Virtual Teaching and Research Centre, 2023-2025.
  5. Principal, Teaching Quality and Teaching Reform Project of Undergraduate Colleges and Universities in Guangdong Province in 2023: Virtual Teaching and Research Office of Hotel Management Course Cluster, 2024.1-2025.12.
  6. Principal, Ministry of Education, Industry-University Co-operation Collaborative Education Project, Tourism and Hospitality Digital Operation Teacher Training Project, 2024.1-2025.12.
  7. Principal, Sun Yat-sen University, Virtual Faculty of Hospitality Management, 2023-2025.
  8. Principal, Online First Class Programme in Guangdong Province, Guangdong Province, 2023: Revenue Management, 2024.1-2025.12.
  9. Principal, Ministry of Education, Industry-University Co-operation Collaborative Education Project, Revenue Management Model Curriculum Construction Project, 2023.1-2024.12.
  10. Principal, Teaching Quality and Teaching Reform Project of Sun Yat-sen University, Textbook Construction of Strategic Management of Tourism Enterprises, 2022.1-2022.12.
  11. Principal, Sun Yat-sen University Teaching Quality and Teaching Reform Project, Textbook Construction of Revenue Management, 2022.1-2022.12.
  12. Principal, Graduate Programme Development in Strategic Management, 2019-2020.
  13. Principal, Guangdong Provincial Department of Education, Teaching Team of Hotel Management Programme, 2020-2023.
  14. Principal, Sun Yat-sen University, Construction of a First-class Course on Revenue Management, 2021-2023.
  15. Principal, Sun Yat-sen University, First-class Course Construction of Strategic Management of Tourism Enterprises, 2021-2023.