Associate Professor

Ph.D. Supervisor

Sun Yat-Sen University, School of Tourism Management

Email：raoyong@mail.sysu.edu.cn

DEGREES

Ph.D

Xiamen University,Xiamen, China

RESEARCH INTERESTS

Knowledge Management in Tourism

Hospitality Management

Tourism Poverty Alleviation and Rural Tourism Development

FUNDINGS

[1] National Social Science Fund of China: Knowledge Transfer and Government Functions in Tourism Poverty Alleviation (2016-2021)

[2] Guangdong Province Social Science Fund: Prediction and Policy Research on the Impact of Passenger Air Rights Liberalization on the Development of Guangdong's Tourism Industry (2012-2016)

[3] Surface Project of the National Tourism Administration: The Changes in the Social Division of Labor Structure in China's Typical Scenic and Historic Areas and Tourism Development (2010-2011)

[4] Surface Project of the National Tourism Administration: The Influencing Factors of Knowledge Transfer Efficiency in Tourism Poverty Alleviation (2016-2017)

[5] Young Researchers' Project of Central Universities' Scientific Research Business Expenses: The Spatial Spillover of Tacit Knowledge and the Evolutionary Game of Innovation Cooperation Order Among Tourism Enterprises (2010-2013)

[6] Guangdong Province Social Science Fund: How do professional voluntary services participate in the Guangdong province’s high-quality development project (2023-2025)

REPRESENTATIVE  PUBLICATIONS(Journals)

[1] Rao, Y., Zhou, W., Liu, C., & Fu, Y. (2024). Understanding the rationale for chefs’ mentorship-based abuse in hospitality firms: A knowledge transfer perspective. International Journal of Hospitality Management, 122, 103856.

[2] Rao, Y., Fang, M., Liu, C., & Xu, X. (2024). Understanding the process of a new product category from birth to maturity in the restaurant market: a knowledge evolution perspective. International Journal of Contemporary Hospitality Management, 36(7), 2290-2310.

[3] Rao, Y., Xie, J., & Xu, X. (2024). Facilitating “migrant-local” tacit knowledge transfer in rural tourism development: A longitudinal case study. Tourism Management, 100, 104836.

[4] Rao, Y., Fang, M., & Liu, C. (2023). Understanding the FLE-based organizational knowledge creation process in hospitality firms. Tourism Management, 94, 104660.

[5] Rao, Y., Xie, J., & Lin, X. (2022). The improvement of women’s entrepreneurial competence in rural tourism: An action learning perspective. Journal of Hospitality & Tourism Research, 46(8), 1622-1651.

[6] Rao, Y., Lao, L., & Liu, C. (2021). How do front-line employees make decisions on whether to hide their knowledge from co-workers in hospitality firms?. International Journal of Contemporary Hospitality Management, 33(5), 1532-1553.

[7] Rao, Y., Fang, M., & Liu, C. (2025). Memory-based knowledge management in tourism firms. Journal of hospitality andtourismmanagement, 63, 443-459.

[8]Jiang, Y., Rao, Y., Balaji, M. S., & Xu, D. X. (2020). Travel posts on WeChat moments: A model for eWOM effectiveness. Tourism Analysis, 25(1), 123-136. 

[9] Kim, J. H., Youn, H., & Rao, Y. (2017). Customer responses to food-related attributes in ethnic restaurants. International journal of hospitality management, 61, 129-139.

[10] Zhang, C., Xiao, H., Gursoy, D., & Rao, Y. (2015). Tacit knowledge spillover and sustainability in destination development. Journal of Sustainable Tourism, 23(7), 1029-1048.

TEACHING & SOCIAL SERVICES

Teaching:

Principal of Tourism (UndergraduateCourse）

Food Culture and Catering Management（UndergraduateCourse）

Hotel and Resorts Management（PostgraduateCourse）

Management Theory (Doctoral Course)

Social services:

Editorial member of International Journal of Tourism Research (SSCI)

Consultant of the Daya-bay district’s tourism development

Consultant of Guangdong E-commerce investment & financing association