Xiaojuan Yu

Associate Professor、Master Supervisor

Ph.D.

Email: yuxj5@mail.sysu.edu.cn,  yuxiaojuan214@163.com

Educational Background

Doctor of Philosophy in Recreation, Sport and Tourism, the University of Illinois at Urbana-Champaign,

Master of Science, Peking University

Bachelor of Economics, Peking University

Courses

Microeconomics (Undergraduate)
Macroeconomics (Undergraduate)
Consumer Behavior (Undergraduate)
Research Methods (Undergraduate)
Tourism Marketing (Master of Tourism Administration)
Research Ethics and Academic Writing

Research Areas

[1] Culture and Tourism

[2] Tourist Behavior 

[3] Tourism Marketing 

[4] Tourism Economics and Management

Research Projects

[1]    主持：国家自然科学基金面上项目：时空变迁中的文学书写、文学景观和旅游体验研究（2021-2024，批准号：42071180）

[2]    主持：国家自然科学基金青年科学基金项目：旅游者数量控制与分配的理论与实证研究（2014-2016，批准号：41301147）。

[3]    主持：高校基本科研业务费中山大学青年教师培育项目：中国户外运动参与者风险与安全意识、能力与行为定量测量研究。（2013-1015，项目编号：40000-3161117）。

[4]    主持：教育部留学回国人员科研启动基金项目：中国旅游者心理与行为的理论构建——基于旅游者游记出版物的定性研究。

Awards

[1] 文化和旅游部优秀研究成果（旅游类）一等奖，2019年4月 

[2] 优秀论文一等奖，首届中国青年旅游论坛，北京，2015年5月23日-24日 

[3] 最佳论文奖，第16届酒店与旅游业研究生教育与研究大会，美国休斯顿，2011年

Research Articles

[1]    Xiaojuan Yu, & Honggang Xu. (2019). Cultural heritage elements in tourism: A tier structure from a tripartite analytical framework. Journal of Destination Marketing & Management, 13, 39-50.

[2]    Xiaojuan Yu, & Honggang Xu. (2018). Moral gaze at literary places: Experiencing "being the first to worry and the last to enjoy" at Yueyang Tower in China. Tourism Management, 65, 292-302.

[3]    Mehment Altin, Mehmet Ali Koseoglu, Xiaojuan Yu, & Arash Riasi. (2018). Performance measurement and management research in the hospitality and tourism industry. International Journal of Contemporary Hospitality Management, 30(2), 1172-1189.

[4]    余晓娟, 王洁. (2018). 旅游者安全信息渠道整合与内容设计: 以钱塘江观潮安全为例. 旅游论坛（已录用）.

[5]    Xiaojuan Yu, & Honggang Xu. (2016). Ancient poetry in contemporary Chinese tourism. Tourism Management, 54, 393-403. DOI: 10.1016/j.tourman.2015.12.007

[6]    Chih-Chien Chen, Zvi Schwartz, & Xiaojuan Yu (2015). On the 'students as surrogates' research conundrum: Insights from statistical reasoning in revenue management. Journal of Revenue & Pricing Management, 14, 262-275.  

[7]    Xiaojuan Yu, & Zvi Schwartz (2014). Pricing and value in co-produced hospitality and tourism experiences. In Prebensen, N., Chen, J., & Uysal, M. (Eds.) Creating Experience Value in Tourism.  CABI.

[8]    Namhyun Kim, Xiaojuan Yu, & Zvi Schwartz. (2013). Can online surveys substitute traditional modes? An error based comparison of online and on-site tourism destination surveys. Accepted by Tourism Review International. 

[9]    Zhuowei Huang, Mimi Li, Xiaojuan Yu, & Liping Cai. (2013). A further investigation of revisit intention: A multi-group analysis. Accepted by Journal of Hospitality Management & Marketing.

[10]    Xiaojuan Yu, Namnyun Kim, Chih-Chien Chen, & Zvi Schwartz. (2012). Are you a tourist? Tourist self-identification and the definition of tourism. Tourism Analysis，17(4)， 445-457. 

[11]  余晓娟. (2007). 旅游者网络社区的功能与市场意义研究. 旅游学刊, 22(6), 80-85.

[12]  余晓娟. (2007). Web 2.0时代的中国旅游市场营销. 旅游学刊, 22(5), 10.

Conference Presentations 

[1] Xiaojuan Yu, Zvi Schwartz, & William Stewart. Environment-based vs. self-determined satisfaction: The case of Grand Canyon  backcountry hikers. The Annual International CHRIE Conference, Denver, Colorado, USA. 2011.07. Poster Presentation. 

[2] Xiaojuan Yu, & Zvi Schwartz. A conceptual model of tourist risk perception: Components, antecedents, influences, and interventions. The 9th APacCHRIE Conference, Hong Kong, China. 2011,06. Paper presentation. 

[3] Namhyun Kim, Xiaojuan Yu, & Zvi Schwartz, Z. Mode effects: Online vs. on-site intercept surveys. The 9th APacCHRIE Conference, Hong Kong, China. 2011.06. Paper presentation. 

[4] Xiaojuan Yu, Namhyun Kim, Chih-Chien Chen, & Zvi Schwartz. Are you a tourist? Tourists' self-identification and the definition of tourism. The 16th Annual Graduate Education and Graduate Student Research Conference in Hospitality and Tourism, Houston, Texas, USA. 2011.01. Paper presentation.

Translation Works

(新西兰)布伦特·洛夫洛克, (新西兰)柯尔斯滕·洛夫洛克 著, 余晓娟, 孙佼佼 译. （2019）. 旅游伦理学——批判性与应用性视角. 北京: 商务印书馆.