逸仙文旅大讲堂 | 第46期讲座预告：从品牌内化到野生动物价值管研究——以好奇心为驱动的多样研究
逸仙文旅大讲堂 | 第46期讲座预告：从品牌内化到野生动物价值管研究——以好奇心为驱动的多样研究
一、讲座主题
从品牌内化到野生动物价值管研究 - 以好奇心为驱动的多样研究（From internal branding to wildlife values - Conducting versatile research geared by curiosity）
二、讲座时间
2024年3月20日（周三） 16:30-18:00
三、讲座地点
海琴6号A574
四、主讲人
熊丽娜副教授 科罗拉多州立大学（Colorado State University）
Dr. Lina Xiong is a tenured associate professor in the Department of Human Dimensions of Natural Resources at Colorado State University (CSU). With a tourism and hospitality marketing background, Dr. Xiong is an accomplished researcher who focuses on internal branding and destination marketing with an internal stakeholder perspective. She has published many impactful studies that advocate the internal stakeholder voice in top tourism, hospitality, and marketing journals. During her tenure at CSU, she also led research grants that examined human-wildlife coexistence under rapid urbanization in China. As the Director for the China Sustainable Tourism Programs at CSU, Dr. Xiong oversees two successful international collaborative master’s programs, including the Master of Tourism Management program – China and Master of Park and Protected Area Management program – China, both with strong enrollment. She emphasizes a sense of purpose and wellbeing in her work and life.
五、主持人
