Research Interests 

Cultural and tourism economics; Community-based tourism;Cultural heritage conservation; Red tourism;Global tourism and trade networks;Tourism taxation policy; Tourism employment and productivity growth; CGE and DSGEmodelling

Educational Background

  • Ph.D.,Human Geography, Sun Yat-Sen University
  • M.S., Tourism Management, Yunnan University
  • B.E., Automatic Control Engineering, University of ElectronicScience and Technology

Courses

Tourism Economics (UG &MTA);Econometrics (UG & MSc); Sustainable Tourism Development (UG); Quantitative Analysis (MTA & Doctorate);Responsible Conduct of Researchand Dissertation Writing (Doctorate);

Book and Publications 

  • Zuo, B. (2024). Tourism Economics. Beijing: Science Press.
  • Zuo B. (2025). Attraction property rights: Attributes, structure, and practice[J]. Tourism Tribune, 40(1): 14-29. 
  • Zuo B, You Yunxia. (2025).Spatial negotiation and exchange in rural tourism development. Geographical Research, 44(10).DOI: 10.11821/dlyj020240794.
  • Zuo B(2025). RCR educational practices of doctoral students in tourism management:Based on self-case-based peer instruction method. Tourism Forum,18(8):72-82.
  • Zuo B, Wu Jiao. (2025). ChatGPT as questionnaire survey tool in tourism research: strengthens and limitations. Tourism Science, ttps://doi.org/10.16323/j.cnki.lykx.20241205.001
  • Zuo B, Liu Yijun. (2024). Research on the Condition Configuration and Performance of Digital Transformation of Cultural and Tourism Enterprises. Journal of Business Economics and Management, 9:76-89.
  • Zuo B, Wu Gang, et, al. (2024). Research on the impacts of trade agreements on global trade flows: Based on complex network perspective. World Regional Studies,33(1):1-17.
  • Zuo, B. (2024). From landscape to spectacle: A further discussion on the attraction property rights in the digital age. Tourism Tribune, 39(2): 31-48.
  • Zuo, B. (2024). Formation of Tourism New Quality Productivity and Promoting the Leap of Production Function. Tourism and Hospitality Prospects. 8(3):12-22.
  • Zuo, B., Zeng, Xiaohui. (2024). The Perception of Inclusive Development of Residents in Revolutionary Old Areas. Journal of Old Areas Construction, 7:34-46.
  • Zuo, B., Tsai, Chin-Hsun (Ken), Su Ching-Hui (Joan), et al. (2023). Formation of a tourist destination image: Co-occurrence analysis of destination promotion videos. Journal of Destination Marketing & Management, 27, 100763
  • Zuo, B., Tsai, Chin-Hsun (Ken), Su Ching-Hui (Joan), et al. (2023). Formation of a tourist destination image: Co-occurrence analysis of destination promotion videos. Journal of Destination Marketing & Management, 27, 100763.
  • Zuo, B., Wu, Jiao. (2023). Interaction between RMB Internationalization and International Tourism Development: A Monetary Circulation Perspective. Tourism Forum, 16(3):25-43.
  • Yu, Tingting, Zuo, B*. (2022). Influence Mechanism of Information Communication Technology in the Economic Efficiency of Tourism. Scientia Geographica Sinica. 10,1717-1726.
  • Zuo, B. Relationship between central and local governments in developing red tourism. Tourism Tribune, 37(7),38-53.
  • Zuo, B, Xie, Mei. (2022). A Study on the Effects of Offshore Duty-Free Policy on Hainan Tourism Demand and Consumption: Based on a Joint Purchasing Model. Tourism Science, 35(2),1-16.
  • Zuo, B, Zhang, Linghan. (2022). Red tourism, In Encyclopedia of Tourism Management and Marketing, 641– 6442. Edward Elgar Publishing.
  • Zhang, Chen, Zuo B*. (2021). An Empirical Investigation of Baumol’s Cost Disease Hypothesis in the Tourism Industry of China. Tourism Science, 35(3),42-61.
  • Zuo, B, Yang, Yi. (2021). Structural Linkage and Economic Contribution of Tourism Industry: The Case of Guangdong Province in China, Tourism Tribune, 36(4),14-30.
  • Yu, Tingting, Zuo, B*, Arong, Gao Jun. (2021). The Spatial Pattern and Driving Mechanism of Tourism Development in Border Regions of China. Economic Geography, 41(2), 203-213.
  • Zhao, Hairong, Zuo B*. (2021). The change of technical progress direction of tourism and hospitality industry during pre- and post-pandemic. Current Issue in Tourism, 25(23), 3735-3740.
  • Chen, Y B, Zuo, B*. (2021). The connotation of red cultural resources. Journal of Chinese Cultural Heritage, 6,4-16.
  • Zuo, B, Cai, Shuman, Yang Y, Bao Jigng. (2020). The structural changes in the topological network and their effects on performance of the tourism industry: the case of Yangshuo, China. Tourism Tribune, 35(6), 25-39.
  • Yu, tingting, Zuo, B*, Song Yuxiang, Wu Y. (2020). The influence of tourism development on regional economic efficiency: Evidence from 283 prefecture-level cities in China. Geographical Research, 39(6):1357-1369.
  • Zuo, B, Songshan (Sam) Huang. (2020). A Structural Change and Productivity Perspective of Tourism’s Contribution to Economic Growth: The Case of Zhangjiajie in China. Journal of Travel Research, 59(3), 465-476.
  • Zuo, B, Lai Z. (2020). The effect of housing wealth on tourism consumption in China: Age and generation cohort comparisons. Tourism Economics, 26(2), 211-232.

Granted Project

  • Research on the Revitalization and Utilization of Heshan WingTsunMartial Arts Based on the SECI model. Jiangmen City, 2024,project investigator.
  • Research on the mechanism and Path for Public participation in cultural heritage protection. National Office for Philosophy and Social Sciences, 24VWB014, 2025, Sub-project investigator.
  • Mechanism for Generating Cultural Confidence in the Integrated Development of Cultural Heritage and TourismResearch on Modernization of Governance. National Office for Philosophy and Social Sciences, 20AZD066, Sub-project investigator.
  • Research on the Impact of Zhuhai Tourism Economy and Industrial Correlation. Zhuhai Tourism Development Center, 2022. project investigator.
  • Research on the Activation and utilization of red resources for the education of the history of the CCP. Publicity Department of the Guangdong Provincial Committee of the Communist Party of China, 2021. project investigator.

Honors and Awards

  • 2025 High-impact Papers in Philosophy and Social Sciences 2024, China Philosophy and Social Sciences Digital Innovation Platform
  • 2022 Annual Excellent Paper Award, Tourism Science.
  • 2021 Annual Excellent Paper Award, Tourism Tribune.
  • 2021 Third Prize for Best Paper Award, Hainan Free Trade Port of China (HFTP).