Qiuju Luo 

Curriculum Vitae

School of Tourism Management

Sun Yat-sen University

University Road 2, Tangjiawan Town, Xiangzhou District, Zhuhai, Guangdong, China

Email: luoqiuju@mail.sysu.edu.cn

PROFILE

Qiuju Luo is a Professor at the School of Tourism Management, Sun Yat-sen University, and a leading scholar in Event Management both at her institution and nationwide in China. Honored as a Yat-sen Excellent Scholar, she also serves as Chief Expert of the Sun Yat-sen University Rural Revitalization Joint Research Institute. For three consecutive years, she has been recognized by Elsevier as a “Highly Cited Chinese Researcher.” Her research focuses on event management, social media and tourism, and cultural tourism. She is the principal investigator of four grants funded by the National Natural Science Foundation of China and the Social Science Foundation of China, and has built a strong reputation within China’s event and tourism industries. Professor Luo has published more than 100 papers in leading peer-reviewed journals and has led over 80 consulting projects commissioned by government agencies and enterprises.

RESEARCH INTERESTS

Event management

Social media & tourism 

Cultural tourism

EDUCATION

2003.09-2006.06, Sun Yat-sen University, Ph.D. in Tourism Management

1999.09-2002.06, Jiangxi University of Finance and Economics, Master of Economics

1986.09-1990.06, Dongbei University of Finance and Economics, Bachelor of Economics

PROFESSIONAL EXPERIENCE

2013.01-Present, Professor, Doctoral Supervisor, School of Tourism Management, Sun Yat-sen University

2024.11-Present, Director, Research Center for Digital Event and Cultural Creativity, School of Tourism Management, Sun Yat-sen University

2023.10-Present, Yat-sen ExcellentScholar, Sun Yat-sen University

2023.10-Present, Chief Expert, Sun Yat-sen University Rural Revitalization Joint Research Institute

2021.09-Present, Director, Research Center for Cultural and Tourism Industry Innovation and Development, Sun Yat-sen University Nanchang Institute

2013.01-2023.10, Vice Dean, School of Tourism Management, Sun Yat-sen University

2006.07-2012.12, Associate Professor, Head of Events Management Department, School of Tourism Management, Sun Yat-sen University

1990.08-2003.08, Assistant Lecturer / Lecturer / Associate Professor, School of Business Administration, Jiangxi University of Finance and Economics

SELECTED PUBLICATIONS

  1. Shuhua Yin, Qiuju Luo*, Qirong Pei, Junyi Wang. Traditional Festivals and Urban Villagers’ Social Relationships: An Interaction Ritual Theory Perspective[J]. Journal of Travel Research. 2025. (Accept)

  2. Junchuan Wang, Mimi Li, Qiuju Luo*. From body to mind: Decoding emotional experiences at music festivals[J]. Journal of Destination Marketing & Management. 2025. (Accept)

  3. Junchuan Wang, Qiuju Luo*, Mimi Li. Meaningful body talk: Emotional experiences with music-based group interactions[J]. Tourism Management, 2025, 106: 105008. 

  4. Xueting Zhai, Dixi Zhong, Luo, Qiuju*, Peiying Lu. EVENTS AS THERAPY: Connecting the liminal and everyday field to enhance mental wellness in urban destinations[J]. Annals of Tourism Research. 2024, 109, 103825. 

  5. Lingfei Deng, Qiang Ye, Qiuju Luo*. Understanding the online restaurant rating bias induced by air pollution and the underlying spatial and temporal effects[J]. Journal of Sustainable Tourism. 2024, 1-21.

  6. Lijuan Su, Ruixin Liang, Qiuju Luo*, Bingjie Liu-Lastres. A social media analysis of quarantined passengers’ social-supported coping and resilience-building experiences[J]. Journal of vacation Marketing. 2024,1-17.
  7. Shuhua Yin, Qiuju Luo*,Xiaomin Wang, Gouxiong Yu. How to be a true institution? Understanding festival organization's role in urban festival management from the stakeholder analysis[J]. Tourism Management. 2023, 100:  104841.

  8. Xiangru Qin, Qiuju Luo*,Xiongzhi Wang, Birgit Muskat. Green innovation in events: the role of institutional pressures, future orientation, and past experience[J]. Journal of Sustainable Tourism. 2024, 32(4): 753-772.

  9. Yi Liu, Yougen Jiang, Qiuju Luo. Advancing tourism resilience and data science using multimodal data[J]. Journal of Policy Research in Tourism, Leisure and Events. 2024: 1-11.

  10. Junyi Wang, Xueting Zhai, Qiuju Luo*. Chinese travellers’ mobility decision-making processes during public health crisis situations: A Bayesian network model[J]. Current Issues in Tourism. 2023, 26(11): 1828-1844. 

  11. Xueting Zhai, Qiuju Luo*. Rational or emotional? A study on Chinese tourism boycotts on social media during international crisis situations[J]. Tourism Management Perspectives. 2023,45: 101069.

  12. Yaxing Zheng, Lijuan Su, Qiuju Luo, Bingjie Liu-Lastres. Public risk perception of cruise travel on social media: A collective sensemaking perspective[J]. Journal of Hospitality and Tourism Management. 2023,56: 473-481. 

  13. Che‑Jen Su, Yi‑Fang Lan, Nicolas G. A. Lorgnier, Yung‑Kuei Liang, Anne Marie Lebrun, Qiuju Luo. Adolescents’ attempts at influence and self-reported errors in family vacation decisions: A cross-regional study[J]. Service Business. 2023,17:879-911.

  14. Yunjiao Guo, Tianle Huang, Qiuju Luo*. Cats in Palace Museum: A narrative of cultural heritage and empathy of youth[J]. Frontiers in Psychology. 13, 1003455. 
  15. Luo Qiuju, Hu Siyue, Guo Yunjiao. ‘Right here, right now!’: Embodied experiences of pop concert participants[J]. Current Issues in Tourism. 2022, 25(17), 2838-2853. 
  16. Shiheng Zeng, Graham Cuskelly, Qiuju Luo*. Exploring the efficiency of digital running devices on habitual running: A mixed methods study[J]. Leisure Sciences. 2023, 45(6), 521-541. 
  17. Danni Zheng, Qiuju Luo*, Brent W. Ritchie. The role of trust in mitigating perceived threat, fear, and travel avoidance after a pandemic outbreak: A multigroup analysis[J]. Journal of Travel Research. 2022, 61(3): 581-596.
  18. Junchuan Wang, Ziyan Guo, Jiaqi Cai, Huitong Liu, Qiuju Luo*. Post-tourism in the usual environment: From the perspective of unusual mood[J]. Tourism Management. 2022, 89: 104452.
  19. Xiangru Qin, Qiuju Luo*. External pressures or internal motives? Investigating the determinants of exhibitors’ willingness to adopt eco-exhibiting[J]. Journal of Sustainable Tourism. 2021: 1-19.
  20. Danni Zheng, Qiuju Luo*, Brent W. Ritchie. Afraid to travel after COVID-19? Self-protecting, coping and resilience against pandemic ‘travel fear’. Tourism Management[J]. 2021, 83:104261.
  21. Seoki Lee, Xueting Zhai, Minwoo Lee, Qiuju Luo. Current status of CSR practices in the casino industry: A comparison between the US and Macau[J]. Journal of Hospitality and Tourism Management. 2021, 48: 331-343.
  22. Dixi Zhong, QiujuLuo*, Wanxin Chen. Green governance: understanding the greening of a leading business event from the perspective of value chain governance[J]. Journal of Sustainable Tourism. 2021, 29(11-12): 1894-1912.
  23. Xueting Zhai, Qiuju Luo*, Long Wang. Why tourists engage in online collective actions in times of crisis: Exploring the role of group relative deprivation[J]. Journal of destination marketing & management. 2020, 16: 100414.
  24. Junchuan Wang, Qiuju Luo*, Songshan Huang (Sam), Yang Rong. Restoration in the exhausted body? Tourists on the rugged path of pilgrimage: Motives, experiences, and benefits[J]. Journal of Destination Marketing & Management, 2020, 15: 100407.
  25. Xueting Zhai, Dixi Zhong, Qiuju Luo*. Turn it around in crisis communication: an ABM approach. Annals of Tourism Research, 2019, 79: 102807.
  26. Xueting Zhai, Qiuju Luo*.The secondary crisis communication of Occupy Central on Weibo: A response to Denis Tolkach. Tourism Management, 2018, 69, 38-41.
  27. Mingsheng Wang, Qiuju Luo*. Exploring the MICE industry career path[J]. International Journal of Contemporary Hospitality Management. 2018, 30(5):2308-2326.
  28. Dixi Zhong, Qiuju Luo*. Knowledge diffusion at business events: The mechanism[J]. International Journal of Hospitality Management. 2018(71): 111-119.
  29. Qiuju Luo, Xueting Zhai. “I will never go to Hong Kong again!” How the secondary crisis communication of “Occupy Central” on Weibo shifted to a tourism boycott[J]. Tourism Management. 2017(62): 159-172.
  30. Xiaoli Yi, Shanshan Lin, Wenmin Jin, Qiuju Luo*. The Authenticity of Heritage Sites, Tourists’ Quest for Existential Authenticity, and Destination Loyalty[J]. Journal of Travel Research. 2017, 56(8): 1032-1048.
  31. Qiuju Luo, Jie Wang. From lost space to third place: The visitor’s perspective[J]. Tourism Management. 2016(57): 106-117.
  32. Qiuju Luo, Hui Zhang*. Building interpersonal trust in a travel-related virtual community: A case study on a Guangzhou couch surfing community[J]. Tourism Management. 2016(54): 107-121.
  33. Qiuju Luo, Dixi Zhong*. Knowledge diffusion at business events: A case study[J]. International Journal of Hospitality Management. 2016(55): 132-141.
  34. Qiuju Luo, Linwen Huang. Identity Construction in a Travel-related Virtual Community[J]. Journal of China Tourism Research. 2016(12): 65-84.
  35. Qiuju Luo, Dixi Zhong. Using social network analysis to explain communication characteristics of travel-related electronic word-of-mouth on social networking sites[J]. Tourism Management. 2015, 46(1): 274-282.
  36. Qiuju Luo, Xiangyu Lu. Study on the Net Economic Impact of Visitors’ Expenditure in Mega Sport Events: Case Study of the 2010 Guangzhou Asian Games[J]. International Journal of Tourism Science. 2014, 14(2): 36-80.
  37. Qiuju Luo, Keyao Chen. Network Functions of Travel Marts in China: Amendments to the Rosson and Seringhaus Network Model[J]. Tourism Economics, 2013, 19(2): 275-296.
  38. Jiaxin Zhang, Qiuju Luo*. Empirical Validation and Applicability of the BG/NBD Model in the Exhibition Industry: Example of Clock and Watch Exhibitors at the Canton Fair[J]. Journal of China Tourism Research. 2013, 9(2): 163-179.
  39. Qiuju Luo, Xiangyu Lu. A Study of Inbound Business Tourists' Shopping Behavior and Influencing Factors—A Case Study of the Canton Fair in Guangzhou[J]. Journal of China Tourism Research. 2011, 7(2): 137-167.
  40. Qiuju Luo. Trade Show Operation Models: Characteristics, Process, and Effectiveness—Cases from Dongguan[J]. Journal of China Tourism Research. 2007, 3(3/4): 460-501.

SELECTED RESEARCH GRANTS​

  1. Principal Investigator.National Natural Science Foundation of China (NSFC) General Program(official designation)- "The Formation Mechanism of Comfort Places: A Logical Shift in Cultural Tourism Practice" (2025-2028, Grant No. 42471257), Ongoing.
  2. Principal Investigator.National Natural Science Foundation of China (NSFC) General Program- "Spatiotemporal Evolution Mechanisms and Spatial Governance of Tourism Network Crises under Nested Global-Local Scales" (2019-2023, Grant No. 41971176), Completed.
  3. Principal Investigator.The National Social Science Fund of China (The National Social Science Fund of China (NSSFC)) General Program- "Impact of Large-Scale Sports Events on Regional Tourism Economic Spatial Structure" (2015-2018, Grant No. 15BGL110), Completed​
  4. Principal Investigator.National Natural Science Foundation of China (NSFC) General Program- "Temporal-Spatial Diffusion and Structural Evolution of Economic Impacts from Urban Mega-Events in China" (2010-2012, Grant No. 40971071), Completed.
  5. Principal Investigator. Sub-project forThe National Social Science Fund of China (The National Social Science Fund of China (NSSFC)) Major Program in Arts: "Strategies, Pathways, and Countermeasures for Talent Development in Cultural and Tourism Industries" (2019-2022, Chief Expert: Prof. Bao Jigang, Sun Yat-sen University), Completed.
  6. Principal Investigator. Sub-project forThe National Social Science Fund of China (The National Social Science Fund of China (NSSFC)) Major Program: "Research on the Development of Jingdezhen National Ceramic Culture Inheritance and Innovation Pilot Zone" (2021-2025, Chief Expert: Guo Jianhui, Executive Deputy Director of Jiangxi Provincial Publicity Department), Completed.
  7. Principal Investigator. Sub-project forThe National Social Science Fund of China (NSSFC) Major Program: "Mechanisms and Pathways for Public Participation in Cultural Heritage Preservation" (Grant No. 24VWB014, Chief Expert: Xu Honggang), Ongoing.
  8. Principal Investigator.China National Tourism Administration Foundation- "Application of New Media in Tourism Destination Marketing: Based on Electronic Word-of-Mouth Communication" (2014-2015), Completed.
  9. Principal Investigator.China National Tourism Administration Foundation- "Development Models and Innovation Mechanisms of Tourism Trade Fairs in China" (2009-2010), Completed.
  10. Principal Investigator.Guangdong Provincial Social Science Foundation- "Evaluation of the 2010 Asian Games in Enhancing Guangzhou’s Urban Tourism Image" (2008-2011, Grant No. 08E-11), Completed.

SELECTED ACADEMIC ACHIEVEMENTS

  1. Leading scholar in Event Management at Sun Yat-sen University and nationally in China 
  2. Yat-sen Excellent Scholar, Sun Yat-sen University. 
  3. Chief Expert of the Sun Yat-sen University Rural Revitalization Joint Research Institute
  4. Professor with Joint Appointment, Institute for Guangdong-Hong Kong-Macao Development, Sun Yat-sen University
  5. Over two decades of dedicated research on the relationship between various special events (e.g., exhibitions, performances, conferences, festivals, competitions, theatre) and tourism.
  6. Principal Investigator for 4 research projects funded by the National Natural Science Foundation of China and the National Social Science Foundation of China, 3 sub-projects of Major Programs of National Social Science Fund of China, and 1 Key Research Project for a National High-end Think Tank.
  7. Published over 100 peer-reviewed papers in SSCI and CSSCI journals. 
  8. 3 papers are recognized as ESI Highly Cited Papers, with one paper cited 497 times. 
  9. Published 30 papers in SSCI Q1 journals, including 14 papers in the Journal of Travel Research, Tourism Management, and Annals of Tourism Research.
  10. Recognized as a Highly Cited Researcher in Business, Management and Accounting by Elsevier for three consecutive years (2022, 2023, 2024), and ranked in the top 1% of China's Most Cited Scholars by CNKI in 2024.
  11. Serves on the editorial boards of 6 academic journals, including 1 CSSCI journal and 2 SSCI Q1 journals.
  12. Received the Outstanding Conference Paper Award 10 times at the China Tourism Research Annual Conference of Tourism Tribune in the past five years; the most awarded researcher at the annual conference.
  13. Acted as a session chair and distinguished guest at national academic and industry exchange conferences.
  14. Delivered over 40 invited talks and keynote speeches at various conferences