Associate professor

Email:wangsiya@mail.sysu.edu.cn

My research focuses on tourism consumption and social transformation, particularly how tourism is shaped by consumer society and how it contributes to societal change. In the past three years, I have published 10 articles in top-tier journals (including Annals of Tourism Research) as first or corresponding author. I have led two projects funded by the National Natural Science Foundation of China (Youth Program) and the China Postdoctoral Science Foundation. Over the past five years, I have published 14 papers and submitted 7 policy briefs adopted or accepted by government advisory bodies.

Education Background

2017.09–2022.06, Ph.D. in Tourism Management, Sun Yat-sen University

2013.09–2017.06, B.A. in Tourism Management, Shandong University

Research Fields

Tourism Consumption and Social Transformation

Rural Tourism

Destination Management

Selected Publications

Wang, S., & Sun, J. (2025). Tourism and indigenous leisure consumption: A Q approach. Annals of Tourism Research, 111, 103901. SSCI, JCR Q1; A in T1 list; ABDC A*; AJG 4. Published: 2025/01/21

Wang, S.,& Sun, J. (2023). Embodiment of feminine subjectivity by women of a tourism destination. Journal of Sustainable Tourism, 31(6), 1447-1463.SSCI, JCR Q1; A in T1 list; ABDC A*; AJG 3. Published: 2023/03/24

Wang, S., & Sun, J. (2023). Taste pursuing in rural residents' consumption: A comparative study of tourism impact in Dali, China. Tourism Management Perspectives, 48, 101158. SSCI, JCR Q1; A in T1 list; ABDC A. Published: 2023/08/28

Wang, S., & Sun, J. (2025). Tourism and host education: Hosts' parental consumption on Children's education in China. Journal of Destination Marketing & Management, 36, 100976.SSCI, JCR Q1. Published: 2024/12/21

Sun, J., Zhou M., Wang, S. (2025). Localized Practices of Rural Tourism Makers from a Resilience Perspective: A Comparative Study in China. Journal of Rural Studies, 36, 100976.SSCI, JCR Q1. Published: 2025/06/06

Sun, J., Luo, Y., & Wang, S. (2025). A new cultural geographic approach to tourism culture cognition. Acta Geographica Sinica, 1–19. Top-tier journal in geography. Published: 2025/05/29

Wang, S., & Sun, J. (2021). Everyday social reproduction in the giving of tourism souvenirs. Tourism Tribune, 36(5), 105–117. Top-tier journal in tourism studies. Published: 2021/05/06

Sun, J., Zhang, L., & Wang, S. (2025). Urban–rural communities under destination integration: Theoretical logic and local practice. Tourism Tribune, 40(5), 16–32. Top-tier journal in tourism studies. Published: 2024/07/12

Zhao, J., Sun, J., & Wang, S. (2024). Host gaze under asymmetric power relations in rural tourism fields. Tourism Tribune, 39(8), 28–39. Top-tier journal in tourism studies. Published: 2024/08/06

Wang, S., & Sun, J. (2024). Dual driving mechanism of tourism development and community heterogeneity: A case study of the Erhai Lake region in Yunnan Province. Journal of Natural Resources, 39(7), 1531–1547. Top-tier journal in geography and resource studies. Published: 2024/07/17

Wang, S., & Sun, J. (2021). National discourse and local practice in traditional village preservation under rural revitalization. Journal of Guangxi University for Nationalities (Philosophy and Social Sciences Edition), 43(5), 124–131. Top-tier journal in ethnic studies. Published: 2021/09/15

Sun, J., Zhang, L., & Wang, S. (2024). Alternative capital in tourism: A three-dimensional analytical framework. Business Economics and Administration, (11), 52–59. Core journal in business and management. Published: 2024/11/15

Research Projects

Principal Investigator

  • Evolution of Consumption Space from the Perspective of Spatial Folding, National Natural Science Foundation of China (Youth Program), Grant No. 42401276, 2025/01/01–2027/12/31, PI: Wang Siya.
  • Host–Guest Consumption Space in Rural Tourism Destinations: Formation Processes and Internal Mechanisms, China Postdoctoral Science Foundation (73rd General Program), Grant No. 2023M733994, 2023/06/29–2025/06/30, PI: Wang Siya.

Participant / Co-Investigator

  • Mechanisms of Multi-dimensional Embedding among Ethnic Groups: Spatial, Cultural, Economic, Social, and Psychological Dimensions, National Ethnic Affairs Commission of China, Grant No. 2022-GMG-013, 2022/11/01–2023/10/31, First participant: Wang Siya.
  • Cultural and Tourism Development and Urban–Rural Integration in the Strategy of Rural Revitalization, National Social Science Fund of China (Key Project in Art Studies), Grant No. 21AH016, 2021/08/19–2023/12/31, Participant.
  • Spatiotemporal Differentiation and Influencing Mechanisms of Chinese Outbound Tourists’ Identity Construction, National Natural Science Foundation of China (General Program), Grant No. 42471256, 2025/01/01–2027/12/31, Participant.
  • Institutional Mechanisms for Promoting the Urban–Rural Flow of Factors in the Guangdong–Hong Kong–Macao Greater Bay Area, Guangdong Philosophy and Social Sciences Planning Project, Grant No. GD24ESQ23, 2024/09/30–2025/09/30, Participant.

Policy Briefs and Advisory Contributions

  • In 2025, the policy brief “Systemic Vulnerabilities in the Multi-dimensional Embedding of Ethnic Groups and Policy Recommendations”, drafted as lead author, was adopted by Minzu Information (National Ethnic Affairs Commission) and submitted to the General Office of the CPC Central Committee, where it was officially accepted and published.
  • In 2021, the internal policy paper “Dilemmas of State Autonomy in the Traditional Village Preservation Movement and Policy Responses”, authored as lead writer, was published in Chinese Social Sciences (Internal Reference).
  • Since 2022, contributed to five policy briefs published by Southern Think Tank Bulletin and Guangdong–Hong Kong–Macao Research Bulletin, covering topics including ecological tourism development in ethnic minority areas in Guangdong, enhancing Macao as a tourism and cultural exchange hub, fostering national identity in the Greater Bay Area, rural youth talent programs, and ethnic population mobility at the county level.

Academic Exchange and Public Engagement

  • In 2025, served as panel discussant at the Forum on High-Quality Cultural and Tourism Development and Local Reconstruction, part of the Spring Annual Conference of the Geographical Society of China, co-hosted by Tourism Tribune and the Cultural Geography Committee of the Geographical Society of China.
  • In 2023, served as session chair for the Consumer Sociology Forum at the Annual Conference of the Chinese Sociological Association.
  • In 2024, delivered a keynote speech at the Guangdong–Hong Kong–Macao Interdisciplinary Forum on Culture and Tourism.
  • In 2024, appointed as a member of the Youth Editorial Committee of the Advanced Forum on Anthropology.