李春红

助理教授

邮箱：lichh63@mail.sysu.edu.cn；lichunhong2010@163.com

教育背景/Education

2018.03-2022.01  哈尔滨工业大学  管理学博士

2014.09-2016.07  哈尔滨工业大学  工学硕士

2010.09-2014.06  同济大学  工学学士

工作经历/Work Experience

2022.02至今  中山大学旅游学院  助理教授

研究方向/Research Interests

旅游在线平台，用户生成内容，机器学习

论文发表/Publication

[1] Chen, Z.*, Li, C., & Sun, W. (2020). Bitcoin price prediction using machine learning: An approach to sample dimension engineering. Journal of Computational and Applied Mathematics, 365, 112395. https://doi.org/10.1016/j.cam.2019.112395(JCR Q1)

[2] Shi, Y., Zou, B., Yao, X. X., & Li, C.* (2021). Do positive reviews of a previous-generation product benefit a next-generation product? Journal of Consumer Behaviour, 20(6), 1617-1628. https://doi.org/10.1002/cb.1977(JCR Q2)

[3] Li, C., Ye, Q., Nicolau, J. L., & Liu, X. (2021). Smiley guests post long reviews! International Journal of Hospitality Management, 96, 102963. https://doi.org/10.1016/j.ijhm.2021.102963(JCR Q1)

[4] Liu, X. W., Li, C., Nicolau, J. L., & Han, M. N.* (2022). Face recognition of profile images on accommodation platforms. Current Issues in Tourism, 25(21), 3395-3400. https://doi.org/10.1080/13683500.2022.2107494(JCR Q1)

[5] Liu, X. W., Han, M. N.*, Nicolau, J. L., & Li, C.* (2022). Online engagement and persistent reactions to social causes: The black-owned business attribute. Tourism Management, 88, 104407. https://doi.org/10.1016/j.tourman.2021.104407(JCR Q1)

[6] Liu, X., Li, C., Nicolau, J. L., & Han, M.* (2023). The value of rating diversity within multidimensional rating system: Evidence from hotel booking platform. International Journal of Hospitality Management, 110, 103434. https://doi.org/10.1016/j.ijhm.2023.103434(JCR Q1)

[7] Li, C., Kwok, L., Xie, K. L., Liu, J., & Ye, Q. (2023). Let Photos Speak: The Effect of User-Generated Visual Content on Hotel Review Helpfulness. Journal of Hospitality & Tourism Research, 47(4), 665–690. https://doi.org/10.1177/10963480211019113(JCR Q1)

[8] Liu, X. W., Nicolau, J. L., Law, R., & Li, C.* (2023). Applying image recognition techniques to visual information mining in hospitality and tourism. International Journal of Contemporary Hospitality Management, 35(6), 2005-2016. https://doi.org/10.1108/IJCHM-03-2022-0362(JCR Q1)

[9] Li, C., Yu, Y., Law, R., & Liu, X.* (2023). Does ethnic affinity affect consumers’ posting behavior? Evidence from face recognition and difference-in-differences design. Journal of Hospitality Marketing & Management, 32(2), 224-241. https://doi.org/10.1080/19368623.2023.2164393(JCR Q1)

[10] Li, C., Deng, L.*, & Law, R. (2023). Double blades: does a sharing platform benefit from integration to a popular OTA platform? Journal of Travel & Tourism Marketing, 40(1), 1-20. https://doi.org/10.1080/10548408.2023.2199767(JCR Q1)

[11] Li, C., Xu, D.*, Law, R., & Liu, X. (2024). Cultural similarity and guest-host interaction for virtual tourism. Journal of Hospitality and Tourism Management, 58, 11-15. https://doi.org/10.1016/j.jhtm.2023.11.007(JCR Q1)

[12] Deng, L., Li, C.*, & Law, R. (2024). Effects of a platform’s market exit accompanying UGC transfer on its’ competitor: Evidence from a natural experiment. International Journal of Hospitality Management, 122, 103844. https://doi.org/10.1016/j.ijhm.2024.103844(JCR Q1)

[13] Li, C., Nicolau, J. L., & Liu, X. (2024). Racial discrimination in online booking: how profile pictures affect host behaviors and platform actions. Journal of Hospitality Marketing & Management, 33(8), 1153-1161. https://doi.org/10.1080/19368623.2024.2389553(JCR Q1)

[14] Shi, Y., Sun, B., Li, O., & Li, C*. (2024). Driving online course sales by leveraging teacher information. Asia Pacific Journal of Marketing and Logistics, ahead-of-print(ahead-of-print). https://doi.org/10.1108/APJML-11-2023-1071(JCR Q2)

[15] Deng, L., Li, C.*, & Deng, Q. (2024). Time of day effects on consumers’ online review characteristics: Evidence from the homestay platform. Journal of Hospitality and Tourism Management, 61, 115-134. https://doi.org/10.1016/j.jhtm.2024.09.004 (JCR Q1)

[16] 陈思华, 李春红, 刘先伟. (2024). 新上线商家会进行在线评论操纵吗？基于民宿行业的实证检验. 管理评论, 36(9), 120-128(CSSCI)

[17] Li, C., Deng, L., Deng, Q., & Law, R. (2025). How consumers react to online reviews and managerial responses from marked source channels on an accommodation-sharing platform? Tourism Management Perspectives, 55, 101336. https://doi.org/https://doi.org/10.1016/j.tmp.2024.101336(JCR Q1)

学术兼职/Referee Services

担任TM、IJHM、IJCHM、JTTM、JHTM、JHTR、TR、HSSCOMMS、旅游论坛等多个期刊的匿名审稿人

科研项目/Research Projects

1.主持：中山大学高校基本科研业务费青年教师团队项目—《乡村旅游的数字化虚拟场景搭建及应用评测》