余晓娟/Xiaojuan Yu

副教授、硕士生导师/Associate Professor、Master Supervisor

博士/Ph.D.

电邮/Email: yuxj5@mail.sysu.edu.cn,  yuxiaojuan214@163.com

 

教育背景 / Educational Background

博士  美国伊利诺伊大学 休闲运动旅游专业

(Doctor of Philosophy in Recreation, Sport and Tourism, the University of Illinois at Urbana-Champaign,)

硕士  北京大学   人文地理学专业

(Master of Science, Peking University)

学士 北京大学   国际经济与贸易专业

(Bachelor of Economics, Peking University)

 

主讲课程 / Courses

微观经济学（本科生）/Microeconomics (Undergraduate)

宏观经济学（本科生）/Macroeconomics (Undergraduate)

消费者行为学（本科生）/Consumer Behavior (Undergraduate)

研究方法（本科生）/Research Methods (Undergraduate)

旅游市场营销（研究生）/Tourism Marketing (Master of Tourism Administration)

科研伦理与学术写作（研究生）/Research Ethics and Academic Writing

 

研究领域 / Research Areas

[1] 文化与旅游/Culture and Tourism

[2] 旅游者行为 / Tourist Behavior 

[3] 旅游市场营销 / Tourism Marketing 

[4] 旅游经济与管理 / Tourism Economics and Management

 

研究课题 / Research Projects

[1]    主持：国家自然科学基金面上项目：时空变迁中的文学书写、文学景观和旅游体验研究（2021-2024，批准号：42071180）

[2]    主持：国家自然科学基金青年科学基金项目：旅游者数量控制与分配的理论与实证研究（2014-2016，批准号：41301147）。

[3]    主持：高校基本科研业务费中山大学青年教师培育项目：中国户外运动参与者风险与安全意识、能力与行为定量测量研究。（2013-1015，项目编号：40000-3161117）。

[4]    主持：教育部留学回国人员科研启动基金项目：中国旅游者心理与行为的理论构建——基于旅游者游记出版物的定性研究。

 

科研获奖 / Awards

[1] 文化和旅游部优秀研究成果（旅游类）一等奖，2019年4月 

[2] 优秀论文一等奖，首届中国青年旅游论坛，北京，2015年5月23日-24日 

[3] 最佳论文奖，第16届酒店与旅游业研究生教育与研究大会，美国休斯顿，2011年

 

学术论文 / Research Articles

[1]    Xiaojuan Yu, & Honggang Xu. (2019). Cultural heritage elements in tourism: A tier structure from a tripartite analytical framework. Journal of Destination Marketing & Management, 13, 39-50.

[2]    Xiaojuan Yu, & Honggang Xu. (2018). Moral gaze at literary places: Experiencing "being the first to worry and the last to enjoy" at Yueyang Tower in China. Tourism Management, 65, 292-302.

[3]    Mehment Altin, Mehmet Ali Koseoglu, Xiaojuan Yu, & Arash Riasi. (2018). Performance measurement and management research in the hospitality and tourism industry. International Journal of Contemporary Hospitality Management, 30(2), 1172-1189.

[4]    余晓娟, 王洁. (2018). 旅游者安全信息渠道整合与内容设计: 以钱塘江观潮安全为例. 旅游论坛（已录用）.

[5]    Xiaojuan Yu, & Honggang Xu. (2016). Ancient poetry in contemporary Chinese tourism. Tourism Management, 54, 393-403. DOI: 10.1016/j.tourman.2015.12.007

[6]    Chih-Chien Chen, Zvi Schwartz, & Xiaojuan Yu (2015). On the 'students as surrogates' research conundrum: Insights from statistical reasoning in revenue management. Journal of Revenue & Pricing Management, 14, 262-275.  

[7]    Xiaojuan Yu, & Zvi Schwartz (2014). Pricing and value in co-produced hospitality and tourism experiences. In Prebensen, N., Chen, J., & Uysal, M. (Eds.) Creating Experience Value in Tourism.  CABI.

[8]    Namhyun Kim, Xiaojuan Yu, & Zvi Schwartz. (2013). Can online surveys substitute traditional modes? An error based comparison of online and on-site tourism destination surveys. Accepted by Tourism Review International. 

[9]    Zhuowei Huang, Mimi Li, Xiaojuan Yu, & Liping Cai. (2013). A further investigation of revisit intention: A multi-group analysis. Accepted by Journal of Hospitality Management & Marketing.

[10]    Xiaojuan Yu, Namnyun Kim, Chih-Chien Chen, & Zvi Schwartz. (2012). Are you a tourist? Tourist self-identification and the definition of tourism. Tourism Analysis，17(4)， 445-457. 

[11]  余晓娟. (2007). 旅游者网络社区的功能与市场意义研究. 旅游学刊, 22(6), 80-85.

[12]  余晓娟. (2007). Web 2.0时代的中国旅游市场营销. 旅游学刊, 22(5), 10.

 

会议论文 / Conference Presentations 

[1] Xiaojuan Yu, Zvi Schwartz, & William Stewart. Environment-based vs. self-determined satisfaction: The case of Grand Canyon  backcountry hikers. The Annual International CHRIE Conference, Denver, Colorado, USA. 2011.07. Poster Presentation. 

[2] Xiaojuan Yu, & Zvi Schwartz. A conceptual model of tourist risk perception: Components, antecedents, influences, and interventions. The 9th APacCHRIE Conference, Hong Kong, China. 2011,06. Paper presentation. 

[3] Namhyun Kim, Xiaojuan Yu, & Zvi Schwartz, Z. Mode effects: Online vs. on-site intercept surveys. The 9th APacCHRIE Conference, Hong Kong, China. 2011.06. Paper presentation. 

[4] Xiaojuan Yu, Namhyun Kim, Chih-Chien Chen, & Zvi Schwartz. Are you a tourist? Tourists' self-identification and the definition of tourism. The 16th Annual Graduate Education and Graduate Student Research Conference in Hospitality and Tourism, Houston, Texas, USA. 2011.01. Paper presentation.

 

译著 / Translation Works

(新西兰)布伦特·洛夫洛克, (新西兰)柯尔斯滕·洛夫洛克 著, 余晓娟, 孙佼佼 译. （2019）. 旅游伦理学——批判性与应用性视角. 北京: 商务印书馆.